⚡ Customer Data Platforms in Colombia

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

Colombia is a South American country with a population of over 52 million people.

According to our data, customer data platforms are used on 3% of websites from Colombia.

Statistics based on 6K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CDPs in Colombia in 2026, based on market share.

The most popular is Klaviyo with an impressive share of 42.2%, followed by Adobe Experience Platform with 22.9% and Snowplow with 8.9%.

Klaviyo 42.2%
Adobe Experience Platform 22.9%
Snowplow 8.9%
Salesforce Marketing Cloud 5.2%
Segment 5.2%
Tealium 4.7%
Emarsys 3.1%
Insider 1.6%
Optimizely 1.6%
Acquia 1.6%
Zeta Marketing Platform 1%
Epsilon 1%
SALESmanago 1%
Algonomy 0.5%
Optimove 0.5%

🚀 Highlights

Here is a list of the top CDPs that are more popular in Colombia than worldwide.
Differences between global and country rankings are shown in parentheses.

5. Segment ^(-1)
7. Emarsys ^(-8)
8. Insider ^(-9)
11. Zeta Marketing Platform ^(-7)
14. Algonomy ^(-24)
15. Optimove ^(-32)
16. Informatica ^(-53)
18. Treasure Data ^(-6)
20. LeadBoxer ^(-34)
24. CustomerLabs ^(-18)

✨ Best CDPs

Below is a more detailed list of 24 CDPs used on sites from Colombia, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	42.2%
2	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	22.9%
3	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	8.9%
4	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	5.2%
5	Segment San Francisco, California, United States A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources. Free$120+/month	5.2%
6	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	4.7%
7	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences. $1,500/month	3.1%
8	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	1.6%
9	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	1.6%
10	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	1.6%
11	Zeta Marketing Platform New York, United States An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time. $580,000+/year	1%
12	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	1%
13	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	1%
14	Algonomy San Francisco, California, United States A real-time customer data platform that enables personalization and algorithmic customer engagement.	0.5%
15	Optimove	0.5%
16	Informatica Redwood City, California, United States A cloud-based data management platform that uses AI to help businesses process and analyze data from different sources. $$$	0.5%
17	Bloomreach Mountain View, California, United States Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution. $$$	0.5%
18	Treasure Data Mountain View, California, United States An enterprise customer data platform that allows users to collect, store, and analyze their data on the cloud. $39,000+	0.5%
19	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	0.5%
20	LeadBoxer Amsterdam, Netherlands A lead generation platform that helps users identify, qualify and manage leads online. Free€95+/month	0.5%
21	SAP Customer Data Platform Walldorf, Baden-Württemberg, Germany A real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources. $140,000+/year	0.5%
22	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers. $$$	0.5%
23	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	0.5%
24	CustomerLabs Chennai, Tamil Nadu, India A first-party data platform that provides data collection, management, and activation across platforms. $99+/month	0.5%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 6,320 websites from Colombia.
We currently track the presence of 71 CDPs across the web.
Of these, 24 were detected on websites from Colombia.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.