⚡ Customer Data Platforms in Israel

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

Israel is a Western Asian country with a population of over 9.8 million people.

According to our data, customer data platforms are used on 1.5% of websites from Israel.

Statistics based on 14K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CDPs in Israel in 2026, based on market share.

The most popular is Klaviyo with an impressive share of 49.8%, followed by Adobe Experience Platform with 18.5% and Snowplow with 11.4%.

Klaviyo 49.8%
Adobe Experience Platform 18.5%
Snowplow 11.4%
Salesforce Marketing Cloud 8.5%
Segment 7.1%
Rudderstack 4.3%
Optimizely 3.8%
SAP Customer Data Platform 1.9%
Ortto 1.4%
Tealium 0.9%
Acquia 0.9%
Emarsys 0.9%
CustomerLabs 0.9%
Epsilon 0.9%
Listrak 0.5%

🚀 Highlights

Here is a list of the top CDPs that are more popular in Israel than worldwide.
Differences between global and country rankings are shown in parentheses.

5. Segment ^(-1)
6. Rudderstack ^(-2)
8. SAP Customer Data Platform ^(-6)
9. Ortto ^(-20)
12. Emarsys ^(-3)
13. CustomerLabs ^(-29)
15. Listrak ^(-8)
16. Treasure Data ^(-8)
18. Lytics ^(-8)
19. Appier ^(-14)

✨ Best CDPs

Below is a more detailed list of 24 CDPs used on sites from Israel, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	49.8%
2	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	18.5%
3	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	11.4%
4	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	8.5%
5	Segment San Francisco, California, United States A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources. Free$120+/month	7.1%
6	Rudderstack San Francisco, California, United States A warehouse-native, developer-focused customer data platform available in open-source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers. FreeOpen source$550+/month	4.3%
7	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	3.8%
8	SAP Customer Data Platform Walldorf, Baden-Württemberg, Germany A real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources. $140,000+/year	1.9%
9	Ortto Sydney, Australia A customer data and marketing automation platform that combines a built-in CDP, analytics, omnichannel messaging, and campaign orchestration in a single system. $199+/month	1.4%
10	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	0.9%
11	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.9%
12	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	0.9%
13	CustomerLabs Chennai, Tamil Nadu, India A first-party data platform that provides data collection, management, and activation across platforms. $99+/month	0.9%
14	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.9%
15	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.5%
16	Treasure Data Mountain View, California, United States An enterprise customer data platform that allows users to collect, store, and analyze their data on the cloud. $39,000+	0.5%
17	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	0.5%
18	Lytics Portland, Oregon, United States A customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance. Free$500+/month	0.5%
19	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement.	0.5%
20	Optimove	0.5%
21	CaliberMind	0.5%
22	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	0.5%
23	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.5%
24	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	0.5%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 14,220 websites from Israel.
We currently track the presence of 71 CDPs across the web.
Of these, 24 were detected on websites from Israel.
Statistics were last calculated on August 4, 2026.
For more details, see our methodology and disclaimer.