🆚 Amplitude vs. VWO

Type

Web analytics tool
Web analytics tool

About

Amplitude is a product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps.

It offers real-time event-based tracking and visualization with charts, funnels, cohorts, segmentation, retention and conversion analysis, cross-platform user journey mapping, customizable dashboards, and integrates feature management and feature flagging to target and roll out code changes to controlled user segments.

VWO is a comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

It supports A/B, multivariate, and split URL testing with a no-code visual editor, behavioral analytics with heatmaps, session recordings, funnels, and surveys, advanced audience segmentation and personalization, and feature experimentation with 13 SDKs available for integration.

Headquarters

San Francisco, California, United States
Delhi, India

Website

Pricing

Free version ✔️Up to 10M events and 10K tracked users per month
Plus$588+/year
Free version ❌Free 30-day trial
VWO Insights$2,064+/year
VWO Testing$4,068+/year
VWO Personalize$3,828+/year

Categories

Analytics › Rank #49
Analytics › Rank #17
Conversion Optimization › Rank #11
Feature Management › Rank #4
Feature Management › Rank #1
A/B Testing › Rank #1
Personalization › Rank #2

Popularity

Determined by the number of sites using each technology.

The VWO web analytics tool is 4 times more popular than Amplitude.
Total websites

Market share

Analytics
Feature Management

Popularity by country

Determined by the number of sites detected from each country.

VWO is more popular in the United States, the United Kingdom, and the Netherlands, while Amplitude is more popular in Russia, Korea, and Saudi Arabia.
United States
United Kingdom
Netherlands
Australia
Germany
Canada
Brazil
Spain
France
India

Awards

Popularity by domain category

Determined by the number of sites in each category.

VWO is more popular than Amplitude in all market segments.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Education/Reference
Software/Hardware
Health
Finance/Banking
Travel
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
dlsite.com
#409
View more ➝

See also

🗃️ About This Data