🆚 Amplitude vs. Google Analytics
- 📈 Google Analytics is much more popular than Amplitude.
- 🌍 Google Analytics is more popular in all countries.
Amplitude
Google AnalyticsType
About
Amplitude is a product analytics and event-tracking platform that measures how users interact with websites and applications through behavioral data collection and analysis.
It provides real-time event tracking, funnels, retention and conversion analysis, cohort segmentation, feature experimentation, session replay, heatmaps, surveys, and in-product guides.
Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.
It supports event-based tracking, real-time reports, integration with 
Google Ads, e-commerce reporting, and provides customizable visitor segmentation.
Headquarters
analytics.google.comPricing
(Up to 300K monthly tracked users or 25M events) $588+/year
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in Korea in the Feature Management category.
- 🥇 Most popular in Russia in the Feature Management category.
- 🥈 Second most popular in the Netherlands in the Feature Management category.
- 🥈 Second most popular in India in the Feature Management category.
- 🥈 Second most popular in Brazil in the Feature Management category.
- 🥇 Most popular in the United States in the Analytics category.
- 🥇 Most popular in Japan in the Analytics category.
- 🥇 Most popular in the United Kingdom in the Analytics category.
- 🥇 Most popular in Germany in the Analytics category.
- 🥇 Most popular in France in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
PostHog
Microsoft Clarity
Mixpanel
Hotjar
Heap
HubSpot Analytics
Ahrefs Web Analytics🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,578,793 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.