🆚 Amplitude vs. Google Analytics
- 📈 Google Analytics is much more popular than Amplitude.
- 🌍 Google Analytics is more popular in all countries.
Google AnalyticsType
About
Amplitude is a product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps.
It offers real-time event-based tracking and visualization with charts, funnels, cohorts, segmentation, retention and conversion analysis, cross-platform user journey mapping, customizable dashboards, and integrates feature management and feature flagging to target and roll out code changes to controlled user segments.
Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.
It supports event-based tracking, real-time reports, integration with 
Google Ads, e-commerce reporting, and provides customizable visitor segmentation.
Headquarters
analytics.google.comPricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in Korea in the Feature Management category.
- 🥇 Most popular in Russia in the Feature Management category.
- 🥈 Second most popular in the Netherlands in the Feature Management category.
- 🥈 Second most popular in India in the Feature Management category.
- 🥈 Second most popular in Brazil in the Feature Management category.
- 🥇 Most popular in the United States in the Analytics category.
- 🥇 Most popular in Japan in the Analytics category.
- 🥇 Most popular in the United Kingdom in the Analytics category.
- 🥇 Most popular in Germany in the Analytics category.
- 🥇 Most popular in France in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
PostHog
Microsoft Clarity
Hotjar
Heap
HubSpot Analytics
Ahrefs Web Analytics🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,525,542 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.