⚡ Analytics in the United Arab Emirates

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

The United Arab Emirates is a Western Asian country with a population of over 10 million people.

According to our statistics, web analytics tools are used on 48.8% of websites from the United Arab Emirates.

Statistics based on 9K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in the United Arab Emirates in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 75% share.
It is followed by Cloudflare Web Analytics with 16.1% and Microsoft Clarity with 10.6%.

Google Analytics 75%
Cloudflare Web Analytics 16.1%
Microsoft Clarity 10.6%
Jetpack Stats 5.5%
Hotjar 5.3%
HubSpot Analytics 4.2%
Yandex.Metrica 4.1%
MonsterInsights 2.9%
Zoho SalesIQ 1.4%
Matomo 1.1%
Ahrefs Web Analytics 0.9%
Adobe Analytics 0.9%
Zoho PageSense 0.7%
Leadfeeder 0.7%
Crazy Egg 0.7%

🚀 Highlights

Here is a list of the top tools that are more popular in the United Arab Emirates than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Microsoft Clarity ^(-2)
5. Hotjar ^(-2)
6. HubSpot Analytics ^(-3)
9. Zoho SalesIQ ^(-33)
11. Ahrefs Web Analytics ^(-16)
12. Adobe Analytics ^(-2)
13. Zoho PageSense ^(-43)
14. Leadfeeder ^(-18)
15. Crazy Egg ^(-8)
17. Lucky Orange ^(-11)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 103 web analytics tools used on sites from the United Arab Emirates, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	75%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	16.1%
3	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	10.6%
4	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	5.5%
5	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	5.3%
6	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	4.2%
7	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	4.1%
8	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	2.9%
9	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	1.4%
10	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1.1%
11	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.9%
12	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	0.9%
13	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	0.7%
14	Leadfeeder Karlsruhe, Germany A B2B website visitor identification platform that helps sales and marketing teams identify potential leads from anonymous traffic. Free$113+/month	0.7%
15	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.7%
16	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.6%
17	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.5%
18	Sprinklr New York, United States An AI-powered customer experience management platform. $15,000+/year	0.5%
19	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	0.5%
20	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.5%
21	Amplitude San Francisco, California, United States A product analytics and event-tracking platform that measures how users interact with websites and applications through behavioral data collection and analysis. Free$49+/month	0.5%
22	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.5%
23	Branch Mountain View, California, United States A mobile linking and attribution platform that helps businesses measure marketing performance, connect customer journeys across web and mobile channels, and route users directly to relevant in-app content. $499+/month	0.4%
24	Smartlook San Jose, California, United States An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels. Free$55+/month	0.4%
25	Mixpanel San Francisco, California, United States A real-time product analytics platform that uses event-based tracking to measure user behavior across websites and mobile applications. Free$140+/month	0.4%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 9,146 websites from the United Arab Emirates.
We currently track the presence of 191 web analytics tools across the web.
Of these, 103 were detected on websites from the United Arab Emirates.
Statistics were last calculated on August 4, 2026.
For more details, see our methodology and disclaimer.