⚡ Analytics in Pakistan

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Pakistan is a South Asian country with a population of over 242 million people.

According to our statistics, web analytics tools are used on 48.1% of websites from Pakistan.

Statistics based on 8K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Pakistan in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with a substantial 73.5% share.
It is followed by Cloudflare Web Analytics with 28.7% and Microsoft Clarity with 9.7%.

Google Analytics 73.5%
Cloudflare Web Analytics 28.7%
Microsoft Clarity 9.7%
Jetpack Stats 8.4%
Hotjar 2.2%
MonsterInsights 2.1%
Ahrefs Web Analytics 1.3%
HubSpot Analytics 0.8%
Statcounter 0.7%
Triple Whale 0.6%
Lucky Orange 0.6%
Histats 0.5%
Matomo 0.5%
Smartlook 0.4%
Yandex.Metrica 0.4%

🚀 Highlights

Here is a list of the top tools that are more popular in Pakistan than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Microsoft Clarity ^(-1)
5. Hotjar ^(-2)
6. MonsterInsights ^(-3)
7. Ahrefs Web Analytics ^(-11)
9. Statcounter ^(-6)
10. Triple Whale ^(-16)
11. Lucky Orange ^(-16)
12. Histats ^(-7)
14. Smartlook ^(-28)
16. Contentsquare ^(-22)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 66 web analytics tools used on sites from Pakistan, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	73.5%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	28.7%
3	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	9.7%
4	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	8.4%
5	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	2.2%
6	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	2.1%
7	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	1.3%
8	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	0.8%
9	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.7%
10	Triple Whale Columbus, Ohio, United States A cloud-based, AI-powered analytics, reporting, and attribution platform for e-commerce businesses that centralizes marketing, customer, and commerce data. Free$549+/month	0.6%
11	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.6%
12	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	0.5%
13	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	0.5%
14	Smartlook San Jose, California, United States A product analytics platform owned by Cisco offering session recordings, heatmaps, and event tracking, which is scheduled to shut down in 2027. Free$55+/month	0.4%
15	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.4%
16	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.4%
17	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	0.4%
18	Metricool Madrid, Spain A social media management and analytics platform for planning, scheduling, publishing, and measuring content across social networks and online ad platforms from one dashboard. Free€20+/month	0.3%
19	Flag Counter Dubuque, Iowa, United States A free web traffic counter that displays the flags of visitors' countries. Free$29.99/year	0.3%
20	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option. FreeOpen source$9+/month	0.2%
21	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.2%
22	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$49+/year	0.2%
23	My Live Chat North York, Ontario, Canada A cloud-based live chat solution that enables website owners to communicate with visitors in real time and monitor incoming traffic. Free$15+/month	0.2%
24	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	0.2%
25	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	0.2%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 8,232 websites from Pakistan.
We currently track the presence of 187 web analytics tools across the web.
Of these, 66 were detected on websites from Pakistan.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.