⚡ Analytics in Chile

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Chile is a South American country with a population of around 20 million people.

According to our statistics, web analytics tools are used on 49.5% of websites from Chile.

Statistics based on 11K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Chile in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 73.9% share.
It is followed by Cloudflare Web Analytics with 20.2% and Microsoft Clarity with 8.6%.

Google Analytics 73.9%
Cloudflare Web Analytics 20.2%
Microsoft Clarity 8.6%
Hotjar 7.9%
Jetpack Stats 6.9%
Metricool 5.5%
HubSpot Analytics 5.3%
MonsterInsights 3.3%
Adobe Analytics 1.7%
Matomo 1.3%
VWO 1.3%
Crazy Egg 0.7%
Yandex.Metrica 0.7%
Comscore 0.6%
Snowplow 0.6%

🚀 Highlights

Here is a list of the top tools that are more popular in Chile than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Microsoft Clarity ^(-1)
4. Hotjar ^(-3)
6. Metricool ^(-14)
7. HubSpot Analytics ^(-1)
8. MonsterInsights ^(-1)
9. Adobe Analytics ^(-4)
11. VWO ^(-5)
12. Crazy Egg ^(-11)
14. Comscore ^(-11)
16. Contentsquare ^(-22)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 101 web analytics tools used on sites from Chile, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	73.9%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	20.2%
3	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	8.6%
4	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	7.9%
5	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	6.9%
6	Metricool Madrid, Spain A social media management and analytics platform for planning, scheduling, publishing, and measuring content across social networks and online ad platforms from one dashboard. Free€20+/month	5.5%
7	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	5.3%
8	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3.3%
9	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	1.7%
10	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1.3%
11	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	1.3%
12	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.7%
13	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.7%
14	Comscore Reston, Virginia, United States A global media measurement platform that provides audience analytics, advertising measurement, and cross-platform media data for enterprises, advertising agencies, marketers, and publishers. Free$799+/month	0.6%
15	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	0.6%
16	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.5%
17	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.4%
18	Smartlook San Jose, California, United States A product analytics platform owned by Cisco offering session recordings, heatmaps, and event tracking, which is scheduled to shut down in 2027. Free$55+/month	0.3%
19	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.3%
20	Chartbeat New York, United States A content intelligence and analytics platform that provides real-time and historical audience data to help web publishers understand how users engage with their content. $7,000+/year	0.3%
21	Triple Whale Columbus, Ohio, United States A cloud-based, AI-powered analytics, reporting, and attribution platform for e-commerce businesses that centralizes marketing, customer, and commerce data. Free$549+/month	0.3%
22	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$49+/year	0.2%
23	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.2%
24	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.2%
25	Oracle Infinity Austin, Texas, United States An digital analytics and behavioral intelligence platform that collects and analyzes visitor interactions on websites and mobile apps for enterprise marketing and optimization. $$$	0.2%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 11,354 websites from Chile.
We currently track the presence of 187 web analytics tools across the web.
Of these, 101 were detected on websites from Chile.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.