🆚 Google Analytics vs. Metricool

📈 Google Analytics is much more popular than Metricool.
🌍 Google Analytics is more popular in all countries.
⭐ Metricool is particularly popular in Spain.

Statistics based on 3.8M+ analyzed websites. About this data

Google Analytics

Metricool

Type

Web analytics tool

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Metricool is a social media management and analytics platform for planning, scheduling, publishing, and measuring content across social networks and online ad platforms from one dashboard.

It offers a visual scheduling calendar, cross-platform analytics, competitor and hashtag tracking, an AI assistant for captions and translations, native ad management for Meta, Google Ads, and TikTok, SmartLinks pages that track clicks, and integrations for Canva, Google Drive, and Adobe Express.

Headquarters

Mountain View, California, United States

Madrid, Spain

Website

analytics.google.com

metricool.com #11,927

Pricing

Free version ✔️ 14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 360 $50,000+/year

Free version ✔️ 1 brand, 5 competitor profiles

Starter
(5+ brands, 100 competitors) €20+/month

Advanced
(15+ brands, API, MCP) €54+/month

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 120 times more popular than Metricool.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Metricool in all countries.

United States

Japan

United Kingdom

Spain

Germany

France

Italy

India

Australia

Netherlands

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Spain in the Analytics category.
🥇 Most popular in Germany in the Analytics category.

🥇 Most popular in Spain in the Social Widgets category.
🥇 Most popular in Chile in the Social Widgets category.
🥇 Most popular in Colombia in the Social Widgets category.
🥇 Most popular in Ecuador in the Social Widgets category.
🥉 Third most popular in Spain in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than Metricool in all market segments.

Business

Marketing/Merchandising

Blogs/Wiki

Education/Reference

Internet Services

Travel

Entertainment

Health

General News

Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#15

#20

Name

Rank

#3,601

#5,673

#6,666

#8,249

#8,316