🆚 Matomo vs. Metricool
- 📈 Matomo is much more popular than Metricool.
- 🌎 Matomo is more popular in Germany, France, and the United States.
- 🌍 Metricool is more popular in Spain, Colombia, and Argentina.
Matomo
MetricoolType
About
Matomo is an open-source web analytics platform built in 
PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.
It provides real-time traffic reports with no data sampling, custom dashboards, multi-site management, campaign and event tracking, detailed visitor profiles, e-commerce and goal analytics, privacy-focused GDPR features, tag management, APIs, and integrations with over 100 CMS and e-commerce platforms.
Metricool is a social media management and analytics platform for planning, scheduling, publishing, and measuring content across social networks and online ad platforms from one dashboard.
It offers a visual scheduling calendar, cross-platform analytics, competitor and hashtag tracking, an AI assistant for captions and translations, native ad management for 
Meta, 
Google Ads, and 
TikTok, SmartLinks pages that track clicks, and integrations for 
Canva, 
Google Drive, and 
Adobe Express.
Headquarters
Pricing
(5+ brands, 100 competitors) €20+/month
(15+ brands, API, MCP) €54+/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥈 Second most popular in Germany in the Analytics category.
- 🥈 Second most popular in France in the Analytics category.
- 🥈 Second most popular in Austria in the Analytics category.
- 🥈 Second most popular in Switzerland in the Analytics category.
- 🥈 Second most popular in Luxembourg in the Analytics category.
- 🥇 Most popular in Spain in the Social Widgets category.
- 🥇 Most popular in Chile in the Social Widgets category.
- 🥇 Most popular in Colombia in the Social Widgets category.
- 🥇 Most popular in Ecuador in the Social Widgets category.
- 🥉 Third most popular in Argentina in the Social Widgets category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,009,087 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.