🆚 Adjust vs. Google Analytics
- 📈 Google Analytics is much more popular than Adjust.
- 🌍 Google Analytics is more popular in all countries.
- ⭐ Adjust is particularly popular in Turkey.
Adjust
Google AnalyticsType
About
Adjust is a mobile measurement and analytics platform that helps app marketers attribute installs, measure campaign performance, prevent fraud, and automate marketing activities across digital channels.
It combines mobile attribution, audience building, campaign automation, fraud prevention, and privacy-focused measurement tools, and includes features such as Apple's SKAdNetwork support, incrementality testing, cohort analysis, and deep linking.
Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.
It supports event-based tracking, real-time reports, integration with 
Google Ads, e-commerce reporting, and provides customizable visitor segmentation.
Headquarters
analytics.google.comPricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in Turkey in the Marketing Attribution category.
- 🥈 Second most popular in Austria in the Marketing Attribution category.
- 🥈 Second most popular in Brazil in the Marketing Attribution category.
- 🥉 Third most popular in Germany in the Marketing Attribution category.
- 🥉 Third most popular in France in the Marketing Attribution category.
- 🥇 Most popular in the United States in the Analytics category.
- 🥇 Most popular in Japan in the Analytics category.
- 🥇 Most popular in the United Kingdom in the Analytics category.
- 🥇 Most popular in Germany in the Analytics category.
- 🥇 Most popular in France in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
AppsFlyer
Branch
AppMetrica
Singular
Microsoft Clarity
Hotjar
HubSpot Analytics
Ahrefs Web Analytics🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,578,793 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.