🆚 AppsFlyer vs. Google Analytics

📈 Google Analytics is much more popular than AppsFlyer.
🌍 Google Analytics is more popular in all countries.

Statistics based on 3.3M+ analyzed websites. About this data

AppsFlyer

Google Analytics

Type

Marketing attribution platform

Web analytics tool

About

AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Headquarters

San Francisco, California, United States

Mountain View, California, United States

Website

appsflyer.com #2,085

analytics.google.com

Pricing

Free version ✔️12K free conversions for the first year

Growth$0.07/conversion

EnterpriseCustom

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 4 360$50,000+/year

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 386 times more popular than AppsFlyer.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than AppsFlyer in all countries.

United States

Japan

United Kingdom

Germany

Spain

France

Italy

Netherlands

Australia

India

Awards

🥇 Most popular in Japan in the Fraud Prevention category.
🥇 Most popular in India in the Marketing Attribution category.
🥇 Most popular in India in the Fraud Prevention category.
🥇 Most popular in Indonesia in the Marketing Attribution category.
🥇 Most popular in Indonesia in the Fraud Prevention category.

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in Spain in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than AppsFlyer in all market segments.

Business

Marketing/Merchandising

Online Shopping

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

Health

General News

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#123

#135

#162

#178

#238

Name

Rank

#12

#15