⚡ Heatmap Analytics

Heatmap analytics tools are web analytics solutions that visualize user interactions on web pages using color-coded overlays to represent activity intensity.

They are used to analyze clicks, scrolling behavior, cursor movement, and attention patterns, helping identify usability issues, content engagement levels, and layout effectiveness.

Statistics based on 3.5M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading heatmap web analytics tools in 2026, based on market share.

The most popular is Microsoft Clarity with a share of 4.1%, followed by Hotjar with 3.8% and Statcounter with 0.9%.

Microsoft Clarity 4.1%
Hotjar 3.8%
Statcounter 0.9%
VWO 0.7%
Crazy Egg 0.5%
Lucky Orange 0.4%
Mouseflow 0.3%
Smartlook 0.2%
PostHog 0.2%
Contentsquare 0.2%
Zoho PageSense 0.1%
Fullstory 0.1%
Twipla 0.1%
Inspectlet 0.08%
Ptengine 0.06%

🚀 Country Highlights

Here is a list of tools that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Microsoft Clarity is #2 in Iran ^(-4)
Hotjar is #3 in the Netherlands ^(-4)
Statcounter is #7 in Romania ^(-6)
Smartlook is #7 in the Czech Republic ^(-30)

✨ Best Heatmap Web Analytics Tools

Below is a more detailed list of 23 heatmap web analytics tools we track, ranked by their market share.

Available filters: Open-Source Heatmaps Session replay

Rank	Name	Market share
1	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	4.1%
2	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	3.8%
3	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.9%
4	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.7%
5	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.5%
6	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.4%
7	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.3%
8	Smartlook San Jose, California, United States An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels. Free$55+/month	0.2%
9	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	0.2%
10	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.2%
11	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	0.1%
12	Fullstory Atlanta, Georgia, United States A behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps. Free$14,000+/year	0.1%
13	Twipla Berg, Germany A privacy-first website intelligence platform with visitor behavior analytics, session recordings, heatmaps, polls, and surveys. Free$12.99+/month	0.1%
14	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	0.08%
15	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	0.06%
16	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	0.04%
17	Quantum Metric Colorado Springs, Colorado, United States A digital analytics platform that helps businesses understand user behavior, identify friction points, and optimize digital experiences for an enhanced customer experience. $75,000+/year	0.03%
18	Glassbox London, United Kingdom A customer intelligence platform with tagless data capture that analyzes the entire user journey. $15,000+/year	0.02%
19	Sprig San Francisco, California, United States A product insights platform with session replays, heatmaps, and customer surveys. Free$199+/month	0.01%
20	FigPii Chicago, Illinois, United States A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing. Free$149.99+/month	0.009%
21	OpenReplay Paris, France An open-source session replay and product analytics platform for analyzing website visitor interactions that can be deployed on users' own infrastructure or used as a managed cloud service. FreeOpen source$179+/month	0.006%
22	LiveSession Wrocław, Poland A session recording and qualitative analytics platform. Free$65+/month	0.005%
23	Howuku Kuala Lumpur, Malaysia A complete web analytics solution with A/B testing, heatmaps, and session recording capabilities. $49+/month	0.005%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,511,995 websites.
We currently track the presence of 191 web analytics tools across the web.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.