⚡ Open-Source Analytics

Open-source web analytics tools are solutions whose source code is publicly available, allowing users to inspect, modify, and self-host the software under open licenses.

These tools offer greater transparency, stronger data ownership, broader customization options, and community-driven development compared to proprietary analytics platforms.

Statistics based on 3.6M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading open-source web analytics tools in 2026, based on market share.

The most popular is Matomo with a share of 4.1%, followed by Snowplow with 1% and Plausible with 0.7%.

✨ Best Open-Source Web Analytics Tools

Below is a more detailed list of 14 open-source web analytics tools we track, ranked by their market share.

Available filters: Open-Source Heatmaps Session replay
RankNameMarket share
1
Matomo
Wellington, New Zealand

An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.

FreeOpen source€22+/month
2
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$37,500/year
3
Plausible
Tartu, Estonia

A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option.

FreeOpen source$9+/month
4
Umami
San Francisco, California, United States

An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data.

FreeOpen source$20+/month
5
Fathom
Victoria, British Columbia, Canada

A privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic.

FreeOpen source$15+/month
6
PostHog
San Francisco, California, United States

An open-source product analytics platform available as a self-hosted deployment or managed cloud service.

FreeOpen source$$$
7
Koko Analytics
Nijmegen, Netherlands

A privacy-focused and lightweight analytics plugin for WordPress that provides self-hosted website statistics.

FreeOpen source€59/year
8
Open Web Analytics

An open-source web analytics platform designed as a self-hosted alternative to services such as Google Analytics.

FreeOpen source
9
Pirsch Analytics
Rheda-Wiedenbrück, Germany

A privacy-focused web analytics solution that provides cookie-free tracking and full compliance with GDPR, CCPA, and PECR privacy regulations.

FreeOpen source$6+/month
10
GoatCounter
Ireland

An open-source web analytics platform available as a free donation-supported hosted service or self-hosted application.

FreeOpen source
11
Rybbit
California, United States

An open-source, privacy-friendly web analytics platform designed as an alternative to Google Analytics that provides lightweight, cookieless tracking and both self-hosted and cloud deployment options.

FreeOpen source$19+/month
12
Grafana
New York, United States

An open and composable observability and data visualization platform designed to visualize metrics, logs, and traces from multiple sources.

FreeOpen source$19+/month
13
OpenReplay
Paris, France

An open-source session replay and product analytics platform for analyzing website visitor interactions that can be deployed on users' own infrastructure or used as a managed cloud service.

FreeOpen source$179+/month
14
Swetrix
Edinburgh, United Kingdom

An open-source, privacy-focused web analytics platform that provides website and product usage statistics without cookies or cross-site tracking.

FreeOpen source$19+/month

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