🆚 Demandbase vs. Leadfeeder

Type

Identity resolution software
Identity resolution software

About

Demandbase is a B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts.

It includes a proprietary demand-side platform for programmatic advertising built specifically for B2B targeting, supports account identification and website personalization, operates a contact database with over 176 million AI-curated contacts across 195 countries, and integrates advertising, analytics, and sales activation within a single ABM workflow.

Leadfeeder is a B2B website visitor identification platform that helps sales and marketing teams identify potential leads from anonymous traffic.

It identifies companies using IP-based recognition, tracks page views and buying intent, provides more than 50 behavioral and firmographic filters, and helps find relevant contacts with verified business data.

Read more…

Headquarters

San Francisco, California, United States
Karlsruhe, Germany

Website

Pricing

Free version ❌
Custom
Free version ✔️ 7-day visitor history, 100 companies/month
Discover
(50 companies, 50 credits)
$113/month
Activate
(1K companies, 200 credits)
$527/month
Scale
(2K companies, 1K credits)
$7,188/year

Categories

Identity Resolution › Rank #10
Identity Resolution › Rank #2
Lead Generation › Rank #22
Lead Generation › Rank #3
Advertising › Rank #71
Marketing Attribution › Rank #8
Analytics › Rank #32

Popularity

Determined by the number of sites using each technology.

The Leadfeeder identity resolution software is 5 times more popular than Demandbase.
Total websites

Market share

Identity Resolution
Lead Generation

Popularity by country

Determined by the number of sites detected from each country.

Leadfeeder is more popular than Demandbase in all countries.
United States
United Kingdom
Germany
Finland
Netherlands
Sweden
Denmark
Canada
France
India

Awards

Popularity by domain category

Determined by the number of sites in each category.

Leadfeeder is more popular among sites focused on business, Internet services, and software and hardware, while Demandbase is more commonly used on health, general news, and restaurants sites.
Business
Internet Services
Software/Hardware
Marketing/Merchandising
Online Shopping
Finance/Banking
Education/Reference
Health
Blogs/Wiki
Real Estate

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#6,214
#8,949
View more ➝

See also

🗃️ About This Data