🆚 Google Marketing Platform vs. LinkedIn Ads
- 📈 LinkedIn Ads is four times more popular than Google Marketing Platform.
- 🌎 LinkedIn Ads is more popular in the United States, the United Kingdom, and Germany.
- 🌍 Google Marketing Platform is more popular in Japan, Taiwan, and Iran.
Google Marketing PlatformType
About
Google Marketing Platform is an enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.
It integrates advertising tools such as Campaign Manager 360, Display & Video 360, and Search Ads 360 with analytics tools including 
Analytics 360, 
Tag Manager 360, and 
Data Studio.
LinkedIn Ads is an advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on 
LinkedIn.
It supports precise audience targeting by company, job title, industry, and seniority, multiple ad formats including sponsored content and dynamic ads, campaign management with budget and bid controls, and conversion tracking and website visitor retargeting through the LinkedIn Insight Tag.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥉 Third most popular in Japan in the Advertising category.
- ⭐ 7th most popular in Singapore in the Advertising category.
- ⭐ 7th most popular in the United Arab Emirates in the Advertising category.
- ⭐ 8th most popular in Taiwan in the Advertising category.
- ⭐ 8th most popular in Hong Kong in the Advertising category.
- 🥉 Third most popular in the United Kingdom in the Advertising category.
- 🥉 Third most popular in the Netherlands in the Advertising category.
- 🥉 Third most popular in Australia in the Advertising category.
- 🥉 Third most popular in Switzerland in the Advertising category.
- 🥉 Third most popular in Sweden in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Google AdSense
Microsoft Advertising
Ezoic
Criteo
Google Ads
Click.ru🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.