⚡ Advertising in Vietnam

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Vietnam is a Southeast Asian country with a population of over 99 million people.

According to our research, online advertising platforms are detected on 18.4% of websites from Vietnam.

Statistics based on 25K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Vietnam in 2026, based on market share.

The most popular is Google Ads with an impressive share of 52.2%, followed by Google AdSense with 44.3% and Google AdSense for Platforms with 5.5%.

Google Ads 52.2%
Google AdSense 44.3%
Google AdSense for Platforms 5.5%
Google Ad Manager 2.5%
Google AdSense for Domains 1.7%
MGID 1.6%
LinkedIn Ads 0.8%
Google Marketing Platform 0.8%
Criteo 0.6%
Sovrn 0.6%
Ezoic 0.6%
Google Interactive Media Ads 0.5%
Revive Adserver 0.5%
Monetag 0.4%
Microsoft Advertising 0.4%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Vietnam than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google Ads ^(-1)
3. Google AdSense for Platforms ^(-2)
4. Google Ad Manager ^(-3)
6. MGID ^(-33)
8. Google Marketing Platform ^(-4)
10. Sovrn ^(-32)
12. Google Interactive Media Ads ^(-32)
13. Revive Adserver ^(-21)
14. Monetag ^(-62)
16. Epom ^(-162)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 86 online advertising platforms used on sites from Vietnam, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	52.2%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	44.3%
3	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	5.5%
4	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	2.5%
5	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	1.7%
6	MGID Santa Monica, California, United States A performance-driven platform for real-time buying, selling and management of native ads.	1.6%
7	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	0.8%
8	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	0.8%
9	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	0.6%
10	Sovrn Boulder, Colorado, United States A programmatic advertising and publisher platform.	0.6%
11	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	0.6%
12	Google Interactive Media Ads Mountain View, California, United States Enable publishers to request ads from any VAST-compliant ad server and manage ad playback.	0.5%
13	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	0.5%
14	Monetag Limassol, Cyprus A platform for monetizing desktop, mobile web and Telegram Mini App audiences, remnant ad inventory and social traffic.	0.4%
15	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	0.4%
16	Epom Offers a family of ad tech products including ad server and white label DSP.	0.4%
17	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.4%
18	AdRotate Den Helder, Netherlands An advertising manager plugin for WordPress that features unlimited ad units, automatic ad rotation and integration with Google AdSense, Google Ad Manager, Amazon Ads, Media.net and more. FreeOpen source€49.00+	0.4%
19	BuySellAds Boston, Massachusetts, United States A contextual advertising platform that also sells ad space on partner websites through a self-serve marketplace.	0.4%
20	Propeller Ads Limassol, Cyprus A technology-driven, multi-source advertising platform with push, interstitial and popunder ads.	0.4%
21	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	0.3%
22	AdsKeeper Bucharest, Romania A native advertising platform with push notifications and pop-ups, focused on the finance, gambling, betting, and dating niches.	0.3%
23	A-ADS Hong Kong A decentralized advertising network that sells ad space and accepts cryptocurrency payments for ad purchases.	0.3%
24	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	0.3%
25	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	0.2%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 25,986 websites from Vietnam.
We currently track the presence of 198 online advertising platforms across the web.
Of these, 86 were detected on websites from Vietnam.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.