⚡ Advertising in Thailand

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Thailand is a Southeast Asian country with a population of around 72 million people.

According to our research, online advertising platforms are detected on 9.2% of websites from Thailand.

Statistics based on 23K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Thailand in 2026, based on market share.

The most popular is Google Ads with an impressive share of 44.2%, followed by Google AdSense with 43% and Google AdSense for Platforms with 13.4%.

Google Ads 44.2%
Google AdSense 43%
Google AdSense for Platforms 13.4%
Google Ad Manager 5.8%
LinkedIn Ads 3.1%
Ezoic 2.2%
Taboola 1.9%
Microsoft Advertising 1.8%
Google Marketing Platform 1.3%
Criteo 1.1%
AdRotate 1%
Revive Adserver 1%
Adobe Advertising 1%
Google AdSense for Domains 0.9%
PubMatic 0.8%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Thailand than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Google AdSense for Platforms ^(-1)
4. Google Ad Manager ^(-2)
6. Ezoic ^(-1)
7. Taboola ^(-7)
9. Google Marketing Platform ^(-1)
11. AdRotate ^(-13)
12. Revive Adserver ^(-20)
15. PubMatic ^(-12)
16. MGID ^(-21)
18. Clever Advertising ^(-22)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 84 online advertising platforms used on sites from Thailand, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	44.2%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	43%
3	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	13.4%
4	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	5.8%
5	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	3.1%
6	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	2.2%
7	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.9%
8	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	1.8%
9	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	1.3%
10	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	1.1%
11	AdRotate Den Helder, Netherlands A WordPress plugin for managing, scheduling, rotating, and tracking advertisements. FreeOpen source€49.00	1%
12	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	1%
13	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	1%
14	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	0.9%
15	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform that enables digital publishers to sell advertising inventory through automated auctions and direct deals.	0.8%
16	MGID Santa Monica, California, United States A performance-driven platform for real-time buying, selling and management of native ads.	0.7%
17	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	0.6%
18	Clever Advertising Porto, Portugal A premium advertising platform focused on delivering new customers for iGaming brands.	0.6%
19	Microsoft Invest Redmond, Washington, United States A demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying. Legacy	0.5%
20	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	0.5%
21	optAd360 Wrocław, Poland A Polish programmatic advertising platform that uses artificial intelligence to monetize websites, mobile apps, games, and video content.	0.4%
22	ExoClick Barcelona, Spain A global online advertising network that specializes in adult traffic.	0.4%
23	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.4%
24	BuySellAds Boston, Massachusetts, United States A contextual advertising platform that also sells ad space on partner websites through a self-serve marketplace.	0.4%
25	PopCash	0.4%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 23,491 websites from Thailand.
We currently track the presence of 200 online advertising platforms across the web.
Of these, 84 were detected on websites from Thailand.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.