🆚 Amazon Advertising vs. The Trade Desk
- 📈 Amazon Advertising is noticeably more popular than The Trade Desk.
- 🌍 Amazon Advertising is more popular in the United Kingdom, Japan, and Germany.
- 🌎 The Trade Desk is more popular in the United States, Australia, and Switzerland.
Statistics based on 3.8M+ analyzed websites. About this data
Amazon Advertising
The Trade DeskType
Advertising technology
Advertising technology
About
Amazon Advertising is a pay-per-click advertising platform used to display ads on Amazon.com, IMDb, 
Twitch, and other sites.
The Trade Desk is a programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.
It is built around the Kokai platform powered by Koa AI, which uses distributed machine learning models to evaluate impressions, forecast performance, and optimize bids in real time.
Headquarters
Seattle, Washington, United States
Ventura, California, United States
Categories
Advertising › Rank #11
Advertising › Rank #15
Popularity
Determined by the number of sites using each technology.
Amazon Advertising technology is 1.4 times more popular than The Trade Desk.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Amazon Advertising is more popular in the United Kingdom, Japan, and Germany, while The Trade Desk is more popular in the United States, Australia, and Switzerland.
United States
United Kingdom
Japan
Germany
Canada
Australia
France
Spain
Turkey
Indonesia
Awards
- ⭐ 8th most popular in Japan in the Advertising category.
- ⭐ 8th most popular in Indonesia in the Advertising category.
- ⭐ 8th most popular in Mexico in the Advertising category.
- ⭐ 9th most popular in the United States in the Advertising category.
- ⭐ 9th most popular in the United Kingdom in the Advertising category.
- ⭐ 8th most popular in the United States in the Advertising category.
- ⭐ 9th most popular in Australia in the Advertising category.
- ⭐ 9th most popular in New Zealand in the Advertising category.
- ⭐ 10th most popular in Canada in the Advertising category.
- 🔥 11st most popular in Indonesia in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Amazon Advertising is more popular among sites focused on general news, blogs and wiki, and entertainment, while The Trade Desk is more commonly used on business, marketing and merchandising, and online shopping sites.
General News
Business
Blogs/Wiki
Marketing/Merchandising
Entertainment
Online Shopping
Sports
Health
Education/Reference
Finance/Banking
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.