⚡ Affiliate Marketing in Bulgaria

Affiliate marketing is a performance-based marketing model in which businesses compensate third-party partners (affiliates) for driving traffic, leads, or sales through tracked referral activities.

Bulgaria is a Southeastern European country with a population of around 6.5 million people.

According to our research, affiliate marketing platforms are detected on 0.6% of websites from Bulgaria.

Statistics based on 13K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top affiliate marketing platforms in Bulgaria in 2026, based on market share.

The most popular is Impact with an impressive share of 34.5%, followed by Amazon Associates with 14.3% and CJ with 13.1%.

Impact 34.5%
Amazon Associates 14.3%
CJ 13.1%
Awin 9.5%
Admitad 7.1%
FlexOffers 6%
Post Affiliate Pro 6%
Tapfiliate 3.6%
Tradedoubler 3.6%
Rakuten Advertising 2.4%
Partnerize 2.4%
Webgains 1.2%
PartnerStack 1.2%
Optimise 1.2%
GoAffPro 1.2%

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🚀 Highlights

Here is a list of the top platforms that are more popular in Bulgaria than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Impact ^(-1)
3. CJ ^(-5)
5. Admitad ^(-5)
6. FlexOffers ^(-5)
7. Post Affiliate Pro ^(-8)
8. Tapfiliate ^(-13)
11. Partnerize ^(-5)
12. Webgains ^(-5)
13. PartnerStack ^(-18)
14. Optimise ^(-13)

✨ Best Affiliate Marketing Platforms

Below is a more detailed list of 18 affiliate marketing platforms used on sites from Bulgaria, ranked by their market share.

Rank	Name	Market share
1	Impact Santa Barbara, California, United States A partnership management platform that helps businesses manage and optimize affiliate, influencer, referral, and strategic partner programs from a single system. Free$30+/month	34.5%
2	Amazon Associates Seattle, Washington, United States An affiliate marketing program that allows partners to earn referral fees from qualifying purchases through traffic they send to Amazon.com and regional Amazon marketplaces. $$$	14.3%
3	CJ Santa Barbara, California, United States An affiliate marketing network that connects advertisers with publishers to promote products and services through performance-based partnerships. Free$3,000+	13.1%
4	Awin Berlin, Germany A global affiliate marketing platform that connects advertisers with publishers to run performance-based marketing programs. Free$59+/month	9.5%
5	Admitad Dubai, United Arab Emirates A CPA affiliate network with German origin that connects advertisers with publishers to promote products and services through performance-based partnerships. Free$159+/month	7.1%
6	FlexOffers Fort Lauderdale, Florida, United States An affiliate marketing network that connects advertisers and publishers to manage and scale performance-based partnerships across digital channels. Free$500+	6%
7	Post Affiliate Pro Bratislava, Slovakia Affiliate management software for creating and running affiliate programs or managing entire affiliate networks. $139+/month	6%
8	Tapfiliate Amsterdam-Duivendrecht, Netherlands A cloud-based affiliate marketing platform geared toward e-commerce and SaaS businesses. $89+/month	3.6%
9	Tradedoubler Stockholm, Sweden A global affiliate and partner marketing network that connects brands and publishers through performance-based advertising. Free£55+/month	3.6%
10	Rakuten Advertising Tokyo, Japan An affiliate marketing service provider that connects advertisers with publishers who promote products and earn commissions from tracked sales or leads. Free$$$	2.4%
11	Partnerize New York, United States A partnership automation company that helps brands track, report, and pay partners who drive business leads.	2.4%
12	Webgains Bristol, United Kingdom A performance-based affiliate marketing network that connects advertisers with publishers to promote products through commission-based partnerships.	1.2%
13	PartnerStack Toronto, Ontario, Canada An affiliate marketing platform dedicated to B2B SaaS with a marketplace of over 100,000 active partners. $15,000+/year	1.2%
14	Optimise Norwich, Norfolk, United Kingdom A global partner marketing network that connects advertisers with affiliates to run performance-based marketing campaigns. $75+/month	1.2%
15	GoAffPro Sirsa, Haryana, India An affiliate marketing platform built specifically for e-commerce merchants to create and manage referral and partner programs that increase online sales. Free$49+/month	1.2%
16	AliExpress Affiliate Hangzhou, China A service that allows participants to earn commissions by referring customers to AliExpress.com.	1.2%
17	Affiliatable Sheridan, Wyoming, United States A cloud-based app for affiliate marketers to create comparison tables and product boxes that help increase conversion rates. Free$9+/month	1.2%
18	UpPromote Hanoi, Vietnam An affiliate and influencer marketing platform built for Shopify that enables merchants to create, manage, and scale referral and partnership programs directly within their stores. Free$29.99+/month	1.2%

👉 See Also

🌎 Affiliate Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 13,216 websites from Bulgaria.
We currently track the presence of 38 affiliate marketing platforms across the web.
Of these, 18 were detected on websites from Bulgaria.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.