⚡ Affiliate Marketing

Affiliate marketing is a performance-based marketing model in which businesses compensate third-party partners (affiliates) for driving traffic, leads, or sales through tracked referral activities.

Affiliate marketing platforms provide the infrastructure for this model by offering tools for affiliate recruitment and management, link and campaign tracking, attribution and commission calculation, reporting and fraud detection, and integration with e-commerce and analytics systems.

According to our research, affiliate marketing platforms are used on 1.5% of all websites.
83.5% of these sites use only one affiliate marketing platform, 14.5% use two, and 2% use three or more of them.

Statistics based on 3.3M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading affiliate marketing platforms in 2026, based on market share.

The most popular is Amazon Associates with a share of 22.9%, followed by Impact with 15.1% and Awin with 11.2%.

Amazon Associates 22.9%
Impact 15.1%
Awin 11.2%
ValueCommerce 10.7%
GoAffPro 8.4%
Moshimo 8.1%
Tradedoubler 4.4%
CJ 3.7%
Rakuten Advertising 3.6%
Admitad 3.6%
FlexOffers 3.1%
UpPromote 2.9%
Refersion 2.3%
A8.net 2%
Post Affiliate Pro 1.7%

You can also drill down by country:

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🚀 Country Highlights

Here is a list of platforms that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Awin is #1 in the United Kingdom ^(-2)
ValueCommerce is #1 in Japan ^(-3)
GoAffPro is #1 in India ^(-4)
Admitad is #1 in Russia ^(-9)
Commission Factory is #1 in Australia ^(-21)
Tradedoubler is #3 in Germany ^(-4)
Affilae is #3 in France ^(-21)
CJ is #5 in the United States ^(-3)

✨ Best Affiliate Marketing Platforms

Below is a more detailed list of the top 25 of the 38 affiliate marketing platforms we track, ranked by their market share.

Rank	Name	Market share
1	Amazon Associates Seattle, Washington, United States An affiliate marketing program that allows partners to earn referral fees from qualifying purchases through traffic they send to Amazon.com and regional Amazon marketplaces. $$$	22.9%
2	Impact Santa Barbara, California, United States A partnership management platform that helps businesses manage and optimize affiliate, influencer, referral, and strategic partner programs from a single system. Free$30+/month	15.1%
3	Awin Berlin, Germany A global affiliate marketing platform that connects advertisers with publishers to run performance-based marketing programs. Free$59+/month	11.2%
4	ValueCommerce Tokyo, Japan A Japanese affiliate marketing platform that connects advertisers with website owners and social media publishers who promote products through tracked referral links. Free$$$	10.7%
5	GoAffPro Sirsa, Haryana, India An affiliate marketing platform built specifically for e-commerce merchants to create and manage referral and partner programs that increase online sales. Free$49+/month	8.4%
6	Moshimo Tokyo, Japan A Japanese platform that provides affiliate marketing and dropshipping services.	8.1%
7	Tradedoubler Stockholm, Sweden A global affiliate and partner marketing network that connects brands and publishers through performance-based advertising. Free£55+/month	4.4%
8	CJ Santa Barbara, California, United States An affiliate marketing network that connects advertisers with publishers to promote products and services through performance-based partnerships. Free$3,000+	3.7%
9	Rakuten Advertising Tokyo, Japan An affiliate marketing service provider that connects advertisers with publishers who promote products and earn commissions from tracked sales or leads. Free$$$	3.6%
10	Admitad Dubai, United Arab Emirates A CPA affiliate network with German origin that connects advertisers with publishers to promote products and services through performance-based partnerships. Free$159+/month	3.6%
11	FlexOffers Fort Lauderdale, Florida, United States An affiliate marketing network that connects advertisers and publishers to manage and scale performance-based partnerships across digital channels.	3.1%
12	UpPromote Hanoi, Vietnam An affiliate and influencer marketing platform built for Shopify that enables merchants to create, manage, and scale referral and partnership programs directly within their stores. Free$29.99+/month	2.9%
13	Refersion Palo Alto, California, United States An affiliate and influencer marketing platform that provides e-commerce brands with the tools to create, manage and automate affiliate campaigns. $39+/month	2.3%
14	A8.net Tokyo, Japan A Japanese affiliate marketing network.	2%
15	Post Affiliate Pro Bratislava, Slovakia Affiliate management software for creating and running affiliate programs or managing entire affiliate networks. $139+/month	1.7%
16	Partnerize New York, United States A partnership automation company that helps brands track, report, and pay partners who drive business leads.	1.5%
17	Webgains Bristol, United Kingdom A performance-based affiliate marketing network that connects advertisers with publishers to promote products through commission-based partnerships.	1.5%
18	Rewardful Calgary, Alberta, Canada All-in-one affiliate management software for SaaS that enables companies to launch and manage affiliate and referral programs for subscription-based products. $49+/month	1.4%
19	ShopMy New York, United States An influencer and affiliate marketing platform that enables content creators to monetize product recommendations through curated commissionable affiliate links. Free$$$	1.4%
20	FirstPromoter Talmaciu, Sibiu, Romania Affiliate management software built with a focus on subscription-based businesses. $49+/month	1.3%
21	Tapfiliate Amsterdam-Duivendrecht, Netherlands A cloud-based affiliate marketing platform geared toward e-commerce and SaaS businesses. $89+/month	1.1%
22	Commission Factory Sydney, Australia An Australian retail-focused affiliate marketing platform owned by Awin that enables advertisers and publishers to manage performance-based partnerships and track commissions. Free$$$	0.9%
23	Clickbank Boise, Idaho, United States A global e-commerce platform and affiliate marketplace founded in 1998. $$$	0.9%
24	Affilae Bordeaux, France An affiliate marketing software to track, manage and grow your affiliate and influencer partnerships. Free$100+/month	0.7%
25	Everflow Mountain View, California, United States A partner marketing platform that enables companies to manage partnerships with affiliates, influencers, and referral partners while tracking performance across marketing channels. Free$1,495+/month	0.7%

👉 See Also

Affiliate marketing
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🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,367,339 websites.
We currently track the presence of 38 affiliate marketing platforms across the web.
Statistics were last calculated on April 9, 2026.
For more details, see our methodology and disclaimer.