⚡ Influencer Marketing

Influencer marketing platforms help brands work with content creators by offering tools to find influencers, manage campaigns, track performance, and handle payments for sponsored collaborations.

According to our data, influencer marketing platforms are used on 0.4% of all websites.
98% of these sites use only one influencer marketing platform, 1.9% use two, and 0.1% use three or more simultaneously.

Statistics based on 3.3M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading influencer marketing platforms in 2026, based on market share.

The most popular is Impact, which dominates the market with an overwhelming 55.7% share.
It is followed by UpPromote with 10.7% and Skeepers with 9.7%.

Impact 55.7%
UpPromote 10.7%
Skeepers 9.7%
Refersion 8.4%
LTK 7.6%
ShopMy 5%
Everflow 2.5%
Mention Me 1.1%
Brandbassador 0.5%
Howl 0.4%
Klear 0.2%
GRIN 0.2%
MagicLinks 0.07%
Later Influence 0.04%

You can also drill down by country:

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🚀 Country Highlights

Here is a list of platforms that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Skeepers is #1 in France ^(-2)
Refersion is #2 in the United States ^(-2)

✨ Best Influencer Marketing Platforms

Below is a more detailed list of 14 influencer marketing platforms we track, ranked by their market share.

Rank	Name	Market share
1	Impact Santa Barbara, California, United States A partnership management platform that helps businesses manage and optimize affiliate, influencer, referral, and strategic partner programs from a single system. Free$30+/month	55.7%
2	UpPromote Hanoi, Vietnam An affiliate and influencer marketing platform built for Shopify that enables merchants to create, manage, and scale referral and partnership programs directly within their stores. Free$29.99+/month	10.7%
3	Skeepers Marseille, France A French platform that connects influential content creators with major and indie brands to collaborate on campaigns that promote products and services.	9.7%
4	Refersion Palo Alto, California, United States An affiliate and influencer marketing platform that provides e-commerce brands with the tools to create, manage and automate affiliate campaigns. $39+/month	8.4%
5	LTK Dallas, Texas, United States An influencer marketing and social commerce platform that enables content creators to monetize product recommendations through affiliate links that generate commissions on sales. Free$$$	7.6%
6	ShopMy New York, United States An influencer and affiliate marketing platform that enables content creators to monetize product recommendations through curated commissionable affiliate links. Free$$$	5%
7	Everflow Mountain View, California, United States A partner marketing platform that enables companies to manage partnerships with affiliates, influencers, and referral partners while tracking performance across marketing channels. Free$1,495+/month	2.5%
8	Mention Me London, United Kingdom A referral and influencer marketing platform that enables brands to encourage existing customers to refer friends. $$$	1.1%
9	Brandbassador Oslo, Norway An ambassador marketing platform that enables e-commerce brands to build and manage communities of brand ambassadors - loyal customers, influencers and fans - to promote products through authentic user-generated content. $$$	0.5%
10	Howl New York, United States A marketplace for brands and creators to sell more products together on every social platform.	0.4%
11	Klear Wellington, Florida, United States A comprehensive influencer marketing solution that connects brands and influencers. $$$	0.2%
12	GRIN Sacramento, California, United States An influencer marketing and creator management software solution that offers a large database of creators, automated email outreach and follow-up, campaign management, influencer CRM, and deep analytics with sales tracking.	0.2%
13	MagicLinks Santa Monica, California, United States A global influencer marketing platform that connects world-class brands with YouTube, Instagram, and TikTok video influencers.	0.07%
14	Later Influence Boston, Massachusetts, United States An influencer marketing platform that allows brands to find and work with trusted influencers to create viral content. $$$	0.04%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,370,405 websites.
We currently track the presence of 14 influencer marketing platforms across the web.
Statistics were last calculated on April 14, 2026.
For more details, see our methodology and disclaimer.