⚡ Affiliate Marketing in the United Kingdom

Affiliate marketing is a performance-based marketing model in which businesses compensate third-party partners (affiliates) for driving traffic, leads, or sales through tracked referral activities.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our research, affiliate marketing platforms are used on 2% of websites from the United Kingdom.

Statistics based on 159K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top affiliate marketing platforms in the United Kingdom in 2026, based on market share.

The most popular is Awin with an impressive share of 33%, followed by Impact with 17.5% and Amazon Associates with 15.1%.

Awin 33%
Impact 17.5%
Amazon Associates 15.1%
Webgains 9.4%
Tradedoubler 8.8%
GoAffPro 7.2%
FlexOffers 3.1%
Partnerize 3.1%
CJ 3.1%
Rakuten Advertising 3.1%
UpPromote 2.6%
Refersion 1%
Optimise 1%
ShopMy 0.9%
Tapfiliate 0.9%

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🚀 Highlights

Here is a list of the top platforms that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Awin ^(-2)
4. Webgains ^(-13)
5. Tradedoubler ^(-2)
7. FlexOffers ^(-4)
8. Partnerize ^(-8)
11. UpPromote ^(-1)
12. Refersion ^(-1)
13. Optimise ^(-14)
14. ShopMy ^(-5)
15. Tapfiliate ^(-6)

✨ Best Affiliate Marketing Platforms

Below is a more detailed list of the top 25 of the 36 affiliate marketing platforms used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Awin Berlin, Germany A global affiliate marketing platform that connects advertisers with publishers to run performance-based marketing programs. Free$59+/month	33%
2	Impact Santa Barbara, California, United States A partnership management platform that helps businesses manage and optimize affiliate, influencer, referral, and strategic partner programs from a single system. Free$30+/month	17.5%
3	Amazon Associates Seattle, Washington, United States An affiliate marketing program that allows partners to earn referral fees from qualifying purchases through traffic they send to Amazon.com and regional Amazon marketplaces. $$$	15.1%
4	Webgains Bristol, United Kingdom A performance-based affiliate marketing network that connects advertisers with publishers to promote products through commission-based partnerships.	9.4%
5	Tradedoubler Stockholm, Sweden A global affiliate and partner marketing network that connects brands and publishers through performance-based advertising. Free£55+/month	8.8%
6	GoAffPro Sirsa, Haryana, India An affiliate marketing platform built specifically for e-commerce merchants to create and manage referral and partner programs that increase online sales. Free$49+/month	7.2%
7	FlexOffers Fort Lauderdale, Florida, United States An affiliate marketing network that connects advertisers and publishers to manage and scale performance-based partnerships across digital channels.	3.1%
8	Partnerize New York, United States A partnership automation company that helps brands track, report, and pay partners who drive business leads.	3.1%
9	CJ Santa Barbara, California, United States An affiliate marketing network that connects advertisers with publishers to promote products and services through performance-based partnerships. Free$3,000+	3.1%
10	Rakuten Advertising Tokyo, Japan An affiliate marketing service provider that connects advertisers with publishers who promote products and earn commissions from tracked sales or leads. Free$$$	3.1%
11	UpPromote Hanoi, Vietnam An affiliate and influencer marketing platform built for Shopify that enables merchants to create, manage, and scale referral and partnership programs directly within their stores. Free$29.99+/month	2.6%
12	Refersion Palo Alto, California, United States An affiliate and influencer marketing platform that provides e-commerce brands with the tools to create, manage and automate affiliate campaigns. $39+/month	1%
13	Optimise Norwich, Norfolk, United Kingdom A global partner marketing network that connects advertisers with affiliates to run performance-based marketing campaigns. $75+/month	1%
14	ShopMy New York, United States An influencer and affiliate marketing platform that enables content creators to monetize product recommendations through curated commissionable affiliate links. Free$$$	0.9%
15	Tapfiliate Amsterdam-Duivendrecht, Netherlands A cloud-based affiliate marketing platform geared toward e-commerce and SaaS businesses. $89+/month	0.9%
16	Post Affiliate Pro Bratislava, Slovakia Affiliate management software for creating and running affiliate programs or managing entire affiliate networks. $139+/month	0.9%
17	FirstPromoter Talmaciu, Sibiu, Romania Affiliate management software built with a focus on subscription-based businesses. $49+/month	0.8%
18	Travelpayouts Hong Kong A travel affiliate partnership platform that connects publishers with over 100 travel brands to promote services such as flights, hotels, car rentals, tours, and insurance. Free	0.8%
19	Affiliatable Sheridan, Wyoming, United States A cloud-based app for affiliate marketers to create comparison tables and product boxes that help increase conversion rates. Free$9+/month	0.8%
20	Clickbank Boise, Idaho, United States A global e-commerce platform and affiliate marketplace founded in 1998. $$$	0.8%
21	Rewardful Calgary, Alberta, Canada All-in-one affiliate management software for SaaS that enables companies to launch and manage affiliate and referral programs for subscription-based products. $49+/month	0.8%
22	Admitad Dubai, United Arab Emirates A CPA affiliate network with German origin that connects advertisers with publishers to promote products and services through performance-based partnerships. Free$159+/month	0.8%
23	Everflow Mountain View, California, United States A partner marketing platform that enables companies to manage partnerships with affiliates, influencers, and referral partners while tracking performance across marketing channels. Free$1,495+/month	0.6%
24	Tolt Claymont, Delaware, United States An affiliate marketing software designed specifically for SaaS startups that integrates with Stripe, Paddle, and Chargebee. $49+/month	0.3%
25	Affilae Bordeaux, France An affiliate marketing software to track, manage and grow your affiliate and influencer partnerships. Free$100+/month	0.3%

👉 See Also

🌎 Affiliate Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 159,129 websites from the United Kingdom.
We currently track the presence of 38 affiliate marketing platforms across the web.
Of these, 36 were detected on websites from the United Kingdom.
Statistics were last calculated on April 9, 2026.
For more details, see our methodology and disclaimer.