⚡ Affiliate Marketing in the United Kingdom

Affiliate marketing is a performance-based marketing model in which businesses compensate third-party partners (affiliates) for driving traffic, leads, or sales through tracked referral activities.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our research, affiliate marketing platforms are detected on 2.2% of websites from the United Kingdom.

Statistics based on 186K analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top affiliate marketing platforms in the United Kingdom in 2026, based on market share.

The most popular is Awin with a share of 29.8%, followed by Impact with 16.9% and Amazon Associates with 12.9%.

Awin 29.8%
Impact 16.9%
Amazon Associates 12.9%
GoAffPro 11.5%
Webgains 8.2%
Tradedoubler 6.9%
UpPromote 3.5%
FlexOffers 3.1%
Partnerize 3.1%
Rakuten Advertising 3%
CJ 2.5%
ShopMy 1.9%
Travelpayouts 1.5%
Refersion 1.5%
Everflow 1.1%

🚀 Highlights

Here is a list of the top platforms that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Awin ^(-2)
5. Webgains ^(-14)
6. Tradedoubler ^(-1)
7. UpPromote ^(-5)
8. FlexOffers ^(-3)
9. Partnerize ^(-9)
12. ShopMy ^(-3)
13. Travelpayouts ^(-9)
15. Everflow ^(-9)
16. Optimise ^(-10)

✨ Best Affiliate Marketing Platforms

Below is a more detailed list of the top 25 of the 36 affiliate marketing platforms used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Awin Berlin, Germany A global affiliate marketing platform that connects advertisers with publishers to run performance-based marketing programs. Free$59+/month	29.8%
2	Impact Santa Barbara, California, United States A partnership management platform that helps businesses manage and optimize affiliate, influencer, referral, and strategic partner programs from a single system. Free$30+/month	16.9%
3	Amazon Associates Seattle, Washington, United States An affiliate marketing program that allows partners to earn referral fees from qualifying purchases through traffic they send to Amazon.com and regional Amazon marketplaces. $$$	12.9%
4	GoAffPro Sirsa, Haryana, India An affiliate marketing platform built specifically for e-commerce merchants to create and manage referral and partner programs that increase online sales. Free$49+/month	11.5%
5	Webgains Bristol, United Kingdom A performance-based affiliate marketing network that connects advertisers with publishers to promote products through commission-based partnerships.	8.2%
6	Tradedoubler Stockholm, Sweden A global affiliate and partner marketing network that connects brands and publishers through performance-based advertising. Free£55+/month	6.9%
7	UpPromote Hanoi, Vietnam An affiliate and influencer marketing platform built for Shopify that enables merchants to create, manage, and scale referral and partnership programs directly within their stores. Free$29.99+/month	3.5%
8	FlexOffers Fort Lauderdale, Florida, United States An affiliate marketing network that connects advertisers and publishers to manage and scale performance-based partnerships across digital channels. Free$500+	3.1%
9	Partnerize New York, United States A partnership automation company that helps brands track, report, and pay partners who drive business leads.	3.1%
10	Rakuten Advertising Tokyo, Japan An affiliate marketing service provider that connects advertisers with publishers who promote products and earn commissions from tracked sales or leads. Free$$$	3%
11	CJ Santa Barbara, California, United States An affiliate marketing network that connects advertisers with publishers to promote products and services through performance-based partnerships. Free$3,000+	2.5%
12	ShopMy New York, United States An influencer and affiliate marketing platform that enables content creators to monetize product recommendations through curated commissionable affiliate links. Free$$$	1.9%
13	Travelpayouts Hong Kong A travel affiliate partnership platform that connects publishers with over 100 travel brands to promote services such as flights, hotels, car rentals, tours, and insurance. Free	1.5%
14	Refersion Palo Alto, California, United States An affiliate and influencer marketing platform that provides e-commerce brands with the tools to create, manage and automate affiliate campaigns. $39+/month	1.5%
15	Everflow Mountain View, California, United States A partner marketing platform that enables companies to manage partnerships with affiliates, influencers, and referral partners while tracking performance across marketing channels. Free$1,495+/month	1.1%
16	Optimise Norwich, Norfolk, United Kingdom A global partner marketing network that connects advertisers with affiliates to run performance-based marketing campaigns. $75+/month	0.9%
17	Admitad Dubai, United Arab Emirates A CPA affiliate network with German origin that connects advertisers with publishers to promote products and services through performance-based partnerships. Free$159+/month	0.9%
18	Rewardful Calgary, Alberta, Canada All-in-one affiliate management software for SaaS that enables companies to launch and manage affiliate and referral programs for subscription-based products. $49+/month	0.9%
19	Post Affiliate Pro Bratislava, Slovakia Affiliate management software for creating and running affiliate programs or managing entire affiliate networks. $139+/month	0.9%
20	Tapfiliate Amsterdam-Duivendrecht, Netherlands A cloud-based affiliate marketing platform geared toward e-commerce and SaaS businesses. $89+/month	0.9%
21	Affiliatable Sheridan, Wyoming, United States A cloud-based app for affiliate marketers to create comparison tables and product boxes that help increase conversion rates. Free$9+/month	0.7%
22	FirstPromoter Talmaciu, Sibiu, Romania Affiliate management software built with a focus on subscription-based businesses. $49+/month	0.6%
23	Clickbank Boise, Idaho, United States A global e-commerce platform and affiliate marketplace founded in 1998. $$$	0.5%
24	Tolt Claymont, Delaware, United States An affiliate marketing software designed specifically for SaaS startups that integrates with Stripe, Paddle, and Chargebee. $49+/month	0.3%
25	Trackdesk Prague, Czech Republic Affiliate tracking software that enables companies to run and manage affiliate and referral programs while monitoring conversions and commissions. $299+/month	0.3%

👉 See Also

🌎 Affiliate Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 186,100 websites from the United Kingdom.
We currently track the presence of 38 affiliate marketing platforms across the web.
Of these, 36 were detected on websites from the United Kingdom.
Statistics were last calculated on October 16, 2026.
For more details, see our methodology and disclaimer.