⚡ Affiliate Marketing in Italy

Affiliate marketing is a performance-based marketing model in which businesses compensate third-party partners (affiliates) for driving traffic, leads, or sales through tracked referral activities.

Italy is a Southern European country with a population of around 59 million people.

According to our research, affiliate marketing platforms are detected on 1.2% of websites from Italy.

Statistics based on 98K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top affiliate marketing platforms in Italy in 2026, based on market share.

The most popular is Amazon Associates with a share of 29.9%, followed by Tradedoubler with 21.7% and Awin with 19.3%.

Amazon Associates 29.9%
Tradedoubler 21.7%
Awin 19.3%
Impact 14.9%
GoAffPro 4.6%
Webgains 3.5%
CJ 2.9%
Admitad 2.2%
Partnerize 1.7%
UpPromote 1.6%
Rakuten Advertising 1.3%
Travelpayouts 1.1%
FlexOffers 1%
Post Affiliate Pro 0.9%
MyLead 0.7%

🚀 Highlights

Here is a list of the top platforms that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Tradedoubler ^(-5)
6. Webgains ^(-13)
7. CJ ^(-3)
9. Partnerize ^(-9)
10. UpPromote ^(-2)
12. Travelpayouts ^(-10)
14. Post Affiliate Pro ^(-3)
15. MyLead ^(-19)
16. Affiliatable ^(-14)
17. AliExpress Affiliate ^(-12)

✨ Best Affiliate Marketing Platforms

Below is a more detailed list of the top 25 of the 31 affiliate marketing platforms used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Amazon Associates Seattle, Washington, United States An affiliate marketing program that allows partners to earn referral fees from qualifying purchases through traffic they send to Amazon.com and regional Amazon marketplaces. $$$	29.9%
2	Tradedoubler Stockholm, Sweden A global affiliate and partner marketing network that connects brands and publishers through performance-based advertising. Free£55+/month	21.7%
3	Awin Berlin, Germany A global affiliate marketing platform that connects advertisers with publishers to run performance-based marketing programs. Free$59+/month	19.3%
4	Impact Santa Barbara, California, United States A partnership management platform that helps businesses manage and optimize affiliate, influencer, referral, and strategic partner programs from a single system. Free$30+/month	14.9%
5	GoAffPro Sirsa, Haryana, India An affiliate marketing platform built specifically for e-commerce merchants to create and manage referral and partner programs that increase online sales. Free$49+/month	4.6%
6	Webgains Bristol, United Kingdom A performance-based affiliate marketing network that connects advertisers with publishers to promote products through commission-based partnerships.	3.5%
7	CJ Santa Barbara, California, United States An affiliate marketing network that connects advertisers with publishers to promote products and services through performance-based partnerships. Free$3,000+	2.9%
8	Admitad Dubai, United Arab Emirates A CPA affiliate network with German origin that connects advertisers with publishers to promote products and services through performance-based partnerships. Free$159+/month	2.2%
9	Partnerize New York, United States A partnership automation company that helps brands track, report, and pay partners who drive business leads.	1.7%
10	UpPromote Hanoi, Vietnam An affiliate and influencer marketing platform built for Shopify that enables merchants to create, manage, and scale referral and partnership programs directly within their stores. Free$29.99+/month	1.6%
11	Rakuten Advertising Tokyo, Japan An affiliate marketing service provider that connects advertisers with publishers who promote products and earn commissions from tracked sales or leads. Free$$$	1.3%
12	Travelpayouts Hong Kong A travel affiliate partnership platform that connects publishers with over 100 travel brands to promote services such as flights, hotels, car rentals, tours, and insurance. Free	1.1%
13	FlexOffers Fort Lauderdale, Florida, United States An affiliate marketing network that connects advertisers and publishers to manage and scale performance-based partnerships across digital channels. Free$500+	1%
14	Post Affiliate Pro Bratislava, Slovakia Affiliate management software for creating and running affiliate programs or managing entire affiliate networks. $139+/month	0.9%
15	MyLead Nicosia, Cyprus A global affiliate network with over 5,000 active affiliate programs.	0.7%
16	Affiliatable Sheridan, Wyoming, United States A cloud-based app for affiliate marketers to create comparison tables and product boxes that help increase conversion rates. Free$9+/month	0.5%
17	AliExpress Affiliate Hangzhou, China A service that allows participants to earn commissions by referring customers to AliExpress.com.	0.5%
18	eBay Partner Network San Jose, California, United States Allows affiliates to earn money by referring buyers to eBay. Free	0.5%
19	Tapfiliate Amsterdam-Duivendrecht, Netherlands A cloud-based affiliate marketing platform geared toward e-commerce and SaaS businesses. $89+/month	0.5%
20	Refersion Palo Alto, California, United States An affiliate and influencer marketing platform that provides e-commerce brands with the tools to create, manage and automate affiliate campaigns. $39+/month	0.5%
21	Everflow Mountain View, California, United States A partner marketing platform that enables companies to manage partnerships with affiliates, influencers, and referral partners while tracking performance across marketing channels. Free$1,495+/month	0.3%
22	FirstPromoter Talmaciu, Sibiu, Romania Affiliate management software built with a focus on subscription-based businesses. $49+/month	0.3%
23	ShopMy New York, United States An influencer and affiliate marketing platform that enables content creators to monetize product recommendations through curated commissionable affiliate links. Free$$$	0.3%
24	Clickbank Boise, Idaho, United States A global e-commerce platform and affiliate marketplace founded in 1998. $$$	0.3%
25	PartnerStack Toronto, Ontario, Canada An affiliate marketing platform dedicated to B2B SaaS with a marketplace of over 100,000 active partners. $15,000+/year	0.09%

👉 See Also

🌎 Affiliate Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 98,801 websites from Italy.
We currently track the presence of 38 affiliate marketing platforms across the web.
Of these, 31 were detected on websites from Italy.
Statistics were last calculated on August 30, 2026.
For more details, see our methodology and disclaimer.