⚡ Affiliate Marketing in the United Kingdom

Affiliate marketing is a performance-based marketing model in which businesses compensate third-party partners (affiliates) for driving traffic, leads, or sales through tracked referral activities.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our research, affiliate marketing platforms are used on 2% of websites from the United Kingdom.

⭐ Most Popular in 2026

The following chart shows the top affiliate marketing platforms in the United Kingdom in 2026, based on market share.

The most popular is Awin with an impressive share of 34%, followed by Impact with 18.2% and Amazon Associates with 15.5%.

Awin 34%
Impact 18.2%
Amazon Associates 15.5%
Webgains 9.8%
Tradedoubler 9.2%
GoAffPro 7.3%
Rakuten Advertising 3.3%
FlexOffers 3.2%
CJ 3.2%
Partnerize 3.2%
UpPromote 2.7%
Refersion 1.1%
Post Affiliate Pro 0.9%
Tapfiliate 0.9%
Affiliatable 0.9%

🚀 Highlights

Here is a list of the top platforms that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Awin ^(-2)
4. Webgains ^(-12)
5. Tradedoubler ^(-2)
7. Rakuten Advertising ^(-2)
8. FlexOffers ^(-3)
10. Partnerize ^(-7)
11. UpPromote ^(-1)
12. Refersion ^(-1)
13. Post Affiliate Pro ^(-2)
14. Tapfiliate ^(-5)

✨ Best Affiliate Marketing Platforms

Below is a more detailed list of the top 25 of the 31 affiliate marketing platforms used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Awin Berlin, Germany A global affiliate marketing platform that connects advertisers with publishers to run performance-based marketing programs. Free$59+/month	34%
2	Impact Santa Barbara, California, United States An advanced partnership management platform. Free$30+/month	18.2%
3	Amazon Associates Seattle, Washington, United States An affiliate marketing program that allows partners to earn referral fees from qualifying purchases through traffic they send to Amazon.com and regional Amazon marketplaces. $$$	15.5%
4	Webgains Bristol, United Kingdom The hi-performance affiliate marketing network that has been online since 2005.	9.8%
5	Tradedoubler Stockholm, Sweden A global affiliate and partner marketing network that connects brands and publishers through performance-based advertising. Free£55+/month	9.2%
6	GoAffPro Sirsa, Haryana, India A comprehensive affiliate marketing solution for online stores, integrated with Shopify, WooCommerce, BigCommerce, Magento, Wix eCommerce, PrestaShop, Ecwid, and others. Free$49+/month	7.3%
7	Rakuten Advertising Tokyo, Japan An affiliate marketing service provider.	3.3%
8	FlexOffers Fort Lauderdale, Florida, United States An affiliate network that works with over 12,000 advertisers and 65+ networks and agencies.	3.2%
9	CJ Santa Barbara, California, United States An affiliate marketing network that has been operating since 1998. Free$3,000+	3.2%
10	Partnerize New York, United States A partnership automation company that helps brands track, report, and pay partners who drive business leads.	3.2%
11	UpPromote Hanoi, Vietnam An affiliate and influencer marketing platform built specifically for Shopify businesses. Free$29.99+/month	2.7%
12	Refersion Palo Alto, California, United States An affiliate and influencer marketing platform that provides e-commerce brands with the tools to create, manage and automate affiliate campaigns. $39+/month	1.1%
13	Post Affiliate Pro Bratislava, Slovakia An affiliate management software to create and direct affiliate programs or manage entire affiliate networks. $139+/month	0.9%
14	Tapfiliate Amsterdam-Duivendrecht, Netherlands A cloud-based affiliate marketing platform geared toward e-commerce and SaaS businesses. $89+/month	0.9%
15	Affiliatable Sheridan, Wyoming, United States A cloud-based app for affiliate marketers to create comparison tables and product boxes that help increase conversion rates. Free$9+/month	0.9%
16	Travelpayouts Hong Kong A travel affiliate partnership platform that connects publishers with over 100 travel brands to promote services such as flights, hotels, car rentals, tours, and insurance. Free	0.9%
17	Clickbank Boise, Idaho, United States A global e-commerce platform and affiliate marketplace founded in 1998. $$$	0.8%
18	Admitad Dubai, United Arab Emirates A premium CPA affiliate network founded in Germany. Free$159+/month	0.8%
19	Rewardful Calgary, Alberta, Canada An affiliate marketing platform that enables SaaS companies to set up affiliate programs with Stripe & Paddle. $49+/month	0.7%
20	eBay Partner Network San Jose, California, United States Allows affiliates to earn money by referring buyers to eBay. Free	0.3%
21	Tolt Claymont, Delaware, United States An affiliate marketing software designed specifically for SaaS startups that integrates with Stripe, Paddle, and Chargebee. $49+/month	0.3%
22	PartnerStack Toronto, Ontario, Canada An affiliate marketing platform dedicated to B2B SaaS with a marketplace of over 100,000 active partners. $15,000+/year	0.3%
23	Affilae Bordeaux, France An affiliate marketing software to track, manage and grow your affiliate and influencer partnerships. Free$100+/month	0.3%
24	AliExpress Affiliate Hangzhou, China A service that allows participants to earn commissions by referring customers to AliExpress.com.	0.2%
25	Kutoku Edmonton, Alberta, Canada A content-driven affiliate network that helps industry-leading brands and publishers support each other and increase their revenue. Free$199+	0.2%

👉 See Also

🌎 Affiliate Marketing in other countries

Data is based on the analysis of 157,083 websites from the United Kingdom.
Statistics were last calculated on February 22, 2026.
For details, see our methodology and disclaimer.