⚡ Affiliate Marketing in India

Affiliate marketing is a performance-based marketing model in which businesses compensate third-party partners (affiliates) for driving traffic, leads, or sales through tracked referral activities.

India is a South Asian country with a population of over 1.4 billion people.

According to our research, affiliate marketing platforms are used on 1.1% of websites from India.

Statistics based on 68K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top affiliate marketing platforms in India in 2026, based on market share.

The most popular is GoAffPro with an impressive share of 36.6%, followed by Impact with 19.5% and Amazon Associates with 17.1%.

GoAffPro 36.6%
Impact 19.5%
Amazon Associates 17.1%
Admitad 8.5%
UpPromote 8.1%
Optimise 3.7%
FlexOffers 2.5%
Clickbank 2.2%
CJ 1.2%
Travelpayouts 0.8%
Tapfiliate 0.7%
Awin 0.7%
Rakuten Advertising 0.5%
Tradedoubler 0.5%
Rewardful 0.4%

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🚀 Highlights

Here is a list of the top platforms that are more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.

1. GoAffPro ^(-4)
4. Admitad ^(-6)
5. UpPromote ^(-7)
6. Optimise ^(-21)
7. FlexOffers ^(-4)
8. Clickbank ^(-15)
10. Travelpayouts ^(-16)
11. Tapfiliate ^(-10)
15. Rewardful ^(-3)
16. Tolt ^(-14)

✨ Best Affiliate Marketing Platforms

Below is a more detailed list of the top 25 of the 29 affiliate marketing platforms used on sites from India, ranked by their market share.

Rank	Name	Market share
1	GoAffPro Sirsa, Haryana, India An affiliate marketing platform built specifically for e-commerce merchants to create and manage referral and partner programs that increase online sales. Free$49+/month	36.6%
2	Impact Santa Barbara, California, United States A partnership management platform that helps businesses manage and optimize affiliate, influencer, referral, and strategic partner programs from a single system. Free$30+/month	19.5%
3	Amazon Associates Seattle, Washington, United States An affiliate marketing program that allows partners to earn referral fees from qualifying purchases through traffic they send to Amazon.com and regional Amazon marketplaces. $$$	17.1%
4	Admitad Dubai, United Arab Emirates A CPA affiliate network with German origin that connects advertisers with publishers to promote products and services through performance-based partnerships. Free$159+/month	8.5%
5	UpPromote Hanoi, Vietnam An affiliate and influencer marketing platform built for Shopify that enables merchants to create, manage, and scale referral and partnership programs directly within their stores. Free$29.99+/month	8.1%
6	Optimise Norwich, Norfolk, United Kingdom A global partner marketing network that connects advertisers with affiliates to run performance-based marketing campaigns. $75+/month	3.7%
7	FlexOffers Fort Lauderdale, Florida, United States An affiliate marketing network that connects advertisers and publishers to manage and scale performance-based partnerships across digital channels.	2.5%
8	Clickbank Boise, Idaho, United States A global e-commerce platform and affiliate marketplace founded in 1998. $$$	2.2%
9	CJ Santa Barbara, California, United States An affiliate marketing network that connects advertisers with publishers to promote products and services through performance-based partnerships. Free$3,000+	1.2%
10	Travelpayouts Hong Kong A travel affiliate partnership platform that connects publishers with over 100 travel brands to promote services such as flights, hotels, car rentals, tours, and insurance. Free	0.8%
11	Tapfiliate Amsterdam-Duivendrecht, Netherlands A cloud-based affiliate marketing platform geared toward e-commerce and SaaS businesses. $89+/month	0.7%
12	Awin Berlin, Germany A global affiliate marketing platform that connects advertisers with publishers to run performance-based marketing programs. Free$59+/month	0.7%
13	Rakuten Advertising Tokyo, Japan An affiliate marketing service provider that connects advertisers with publishers who promote products and earn commissions from tracked sales or leads. Free$$$	0.5%
14	Tradedoubler Stockholm, Sweden A global affiliate and partner marketing network that connects brands and publishers through performance-based advertising. Free£55+/month	0.5%
15	Rewardful Calgary, Alberta, Canada All-in-one affiliate management software for SaaS that enables companies to launch and manage affiliate and referral programs for subscription-based products. $49+/month	0.4%
16	Tolt Claymont, Delaware, United States An affiliate marketing software designed specifically for SaaS startups that integrates with Stripe, Paddle, and Chargebee. $49+/month	0.4%
17	Post Affiliate Pro Bratislava, Slovakia Affiliate management software for creating and running affiliate programs or managing entire affiliate networks. $139+/month	0.4%
18	Everflow Mountain View, California, United States A partner marketing platform that enables companies to manage partnerships with affiliates, influencers, and referral partners while tracking performance across marketing channels. Free$1,495+/month	0.4%
19	Commission Factory Sydney, Australia An Australian retail-focused affiliate marketing platform owned by Awin that enables advertisers and publishers to manage performance-based partnerships and track commissions. Free$$$	0.3%
20	FirstPromoter Talmaciu, Sibiu, Romania Affiliate management software built with a focus on subscription-based businesses. $49+/month	0.3%
21	Webgains Bristol, United Kingdom A performance-based affiliate marketing network that connects advertisers with publishers to promote products through commission-based partnerships.	0.3%
22	Refersion Palo Alto, California, United States An affiliate and influencer marketing platform that provides e-commerce brands with the tools to create, manage and automate affiliate campaigns. $39+/month	0.3%
23	ShopMy New York, United States An influencer and affiliate marketing platform that enables content creators to monetize product recommendations through curated commissionable affiliate links. Free$$$	0.1%
24	Kutoku Edmonton, Alberta, Canada A content-driven affiliate network that helps industry-leading brands and publishers support each other and increase their revenue. Free$199+	0.1%
25	Trackdesk Prague, Czech Republic Affiliate tracking software that enables companies to run and manage affiliate and referral programs while monitoring conversions and commissions. $299+/month	0.1%

👉 See Also

🌎 Affiliate Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 68,549 websites from India.
We currently track the presence of 38 affiliate marketing platforms across the web.
Of these, 29 were detected on websites from India.
Statistics were last calculated on April 9, 2026.
For more details, see our methodology and disclaimer.