⚡ Affiliate Marketing in Japan

Affiliate marketing is a performance-based marketing model in which businesses compensate third-party partners (affiliates) for driving traffic, leads, or sales through tracked referral activities.

Japan is an East Asian country with a population of around 125 million people.

According to our research, affiliate marketing platforms are used on 4.8% of websites from Japan.

Statistics based on 159K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top affiliate marketing platforms in Japan in 2026, based on market share.

The most popular is ValueCommerce with an impressive share of 69.5%, followed by Moshimo with 53% and A8.net with 12.2%.

ValueCommerce 69.5%
Moshimo 53%
A8.net 12.2%
Amazon Associates 11.7%
Rakuten Advertising 9.2%
Impact 1.1%
Partnerize 0.8%
GoAffPro 0.6%
Tradedoubler 0.4%
CJ 0.2%
Awin 0.2%
AliExpress Affiliate 0.1%
UpPromote 0.09%
FlexOffers 0.09%
Post Affiliate Pro 0.08%

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🚀 Highlights

Here is a list of the top platforms that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. ValueCommerce ^(-3)
2. Moshimo ^(-4)
3. A8.net ^(-11)
5. Rakuten Advertising ^(-4)
7. Partnerize ^(-9)
12. AliExpress Affiliate ^(-16)
17. PartnerStack ^(-14)
18. Tapfiliate ^(-3)
19. Tolt ^(-11)
20. Clickbank ^(-3)

✨ Best Affiliate Marketing Platforms

Below is a more detailed list of the top 25 of the 29 affiliate marketing platforms used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	ValueCommerce Tokyo, Japan A Japanese affiliate marketing platform that connects advertisers with website owners and social media publishers who promote products through tracked referral links. Free$$$	69.5%
2	Moshimo Tokyo, Japan A Japanese platform that provides affiliate marketing and dropshipping services.	53%
3	A8.net Tokyo, Japan A Japanese affiliate marketing network.	12.2%
4	Amazon Associates Seattle, Washington, United States An affiliate marketing program that allows partners to earn referral fees from qualifying purchases through traffic they send to Amazon.com and regional Amazon marketplaces. $$$	11.7%
5	Rakuten Advertising Tokyo, Japan An affiliate marketing service provider that connects advertisers with publishers who promote products and earn commissions from tracked sales or leads. Free$$$	9.2%
6	Impact Santa Barbara, California, United States A partnership management platform that helps businesses manage and optimize affiliate, influencer, referral, and strategic partner programs from a single system. Free$30+/month	1.1%
7	Partnerize New York, United States A partnership automation company that helps brands track, report, and pay partners who drive business leads.	0.8%
8	GoAffPro Sirsa, Haryana, India An affiliate marketing platform built specifically for e-commerce merchants to create and manage referral and partner programs that increase online sales. Free$49+/month	0.6%
9	Tradedoubler Stockholm, Sweden A global affiliate and partner marketing network that connects brands and publishers through performance-based advertising. Free£55+/month	0.4%
10	CJ Santa Barbara, California, United States An affiliate marketing network that connects advertisers with publishers to promote products and services through performance-based partnerships. Free$3,000+	0.2%
11	Awin Berlin, Germany A global affiliate marketing platform that connects advertisers with publishers to run performance-based marketing programs. Free$59+/month	0.2%
12	AliExpress Affiliate Hangzhou, China A service that allows participants to earn commissions by referring customers to AliExpress.com.	0.1%
13	UpPromote Hanoi, Vietnam An affiliate and influencer marketing platform built for Shopify that enables merchants to create, manage, and scale referral and partnership programs directly within their stores. Free$29.99+/month	0.09%
14	FlexOffers Fort Lauderdale, Florida, United States An affiliate marketing network that connects advertisers and publishers to manage and scale performance-based partnerships across digital channels.	0.09%
15	Post Affiliate Pro Bratislava, Slovakia Affiliate management software for creating and running affiliate programs or managing entire affiliate networks. $139+/month	0.08%
16	Admitad Dubai, United Arab Emirates A CPA affiliate network with German origin that connects advertisers with publishers to promote products and services through performance-based partnerships. Free$159+/month	0.06%
17	PartnerStack Toronto, Ontario, Canada An affiliate marketing platform dedicated to B2B SaaS with a marketplace of over 100,000 active partners. $15,000+/year	0.04%
18	Tapfiliate Amsterdam-Duivendrecht, Netherlands A cloud-based affiliate marketing platform geared toward e-commerce and SaaS businesses. $89+/month	0.04%
19	Tolt Claymont, Delaware, United States An affiliate marketing software designed specifically for SaaS startups that integrates with Stripe, Paddle, and Chargebee. $49+/month	0.04%
20	Clickbank Boise, Idaho, United States A global e-commerce platform and affiliate marketplace founded in 1998. $$$	0.03%
21	Everflow Mountain View, California, United States A partner marketing platform that enables companies to manage partnerships with affiliates, influencers, and referral partners while tracking performance across marketing channels. Free$1,495+/month	0.03%
22	Rewardful Calgary, Alberta, Canada All-in-one affiliate management software for SaaS that enables companies to launch and manage affiliate and referral programs for subscription-based products. $49+/month	0.01%
23	Optimise Norwich, Norfolk, United Kingdom A global partner marketing network that connects advertisers with affiliates to run performance-based marketing campaigns. $75+/month	0.01%
24	Affilae Bordeaux, France An affiliate marketing software to track, manage and grow your affiliate and influencer partnerships. Free$100+/month	0.01%
25	ShopMy New York, United States An influencer and affiliate marketing platform that enables content creators to monetize product recommendations through curated commissionable affiliate links. Free$$$	0.01%

👉 See Also

🌎 Affiliate Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 159,798 websites from Japan.
We currently track the presence of 38 affiliate marketing platforms across the web.
Of these, 29 were detected on websites from Japan.
Statistics were last calculated on April 9, 2026.
For more details, see our methodology and disclaimer.