⚡ Affiliate Marketing in Japan

Affiliate marketing is a performance-based marketing model where businesses reward partners (affiliates) for driving traffic or sales to their products.

According to our research, affiliate marketing platforms are used on 4.9% of websites from Japan.

⭐ Most Popular in 2025

The following chart shows the top affiliate marketing platforms in Japan in 2025, based on market share.

The most popular is ValueCommerce with an impressive share of 73.8%, followed by Moshimo with 56.2% and Amazon Associates with 11%.

ValueCommerce 73.8%
Moshimo 56.2%
Amazon Associates 11%
Rakuten Advertising 9%
A8.net 8.8%
Impact 1%
Partnerize 1%
Tradedoubler 0.3%
GoAffPro 0.3%
CJ 0.2%
Awin 0.2%
AliExpress Affiliate 0.1%
FlexOffers 0.1%
Admitad 0.06%
Post Affiliate Pro 0.06%

🚀 Highlights

Here is a list of the top platforms that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. ValueCommerce ^(-2)
2. Moshimo ^(-3)
4. Rakuten Advertising ^(-5)
5. A8.net ^(-9)
7. Partnerize ^(-9)
12. AliExpress Affiliate ^(-13)
16. PartnerStack ^(-10)
17. Clickbank ^(-2)
18. Tapfiliate ^(-2)
19. Affilae ^(-3)

✨ Best Affiliate Marketing Platforms

Below is a more detailed list of all affiliate marketing platforms used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	ValueCommerce Tokyo, Japan A Japanese affiliate marketing platform.	73.8%
2	Moshimo Tokyo, Japan A Japanese platform that provides affiliate marketing and dropshipping services.	56.2%
3	Amazon Associates Seattle, Washington, United States An affiliate marketing program that allows partners to earn money from qualifying purchases through the traffic they drive to Amazon.com.	11%
4	Rakuten Advertising Tokyo, Japan An affiliate marketing service provider.	9%
5	A8.net Tokyo, Japan A Japanese affiliate marketing network.	8.8%
6	Impact Santa Barbara, California, United States An advanced partnership management platform. Free$30+/month	1%
7	Partnerize New York, United States A partnership automation company that helps brands track, report, and pay partners who drive business leads.	1%
8	Tradedoubler Stockholm, Sweden A global affiliate and partner marketing network that connects brands and publishers through performance-based advertising. Free£55+/month	0.3%
9	GoAffPro Sirsa, Haryana, India A comprehensive affiliate marketing solution for online stores, integrated with Shopify, WooCommerce, BigCommerce, Magento, Wix eCommerce, PrestaShop, Ecwid, and others. Free$49+/month	0.3%
10	CJ Santa Barbara, California, United States An affiliate marketing network that has been operating since 1998. Free$3,000+	0.2%
11	Awin Berlin, Germany A global affiliate marketing platform. Free$59+/month	0.2%
12	AliExpress Affiliate Hangzhou, China A service that allows participants to earn commissions by referring customers to AliExpress.com.	0.1%
13	FlexOffers Fort Lauderdale, Florida, United States An affiliate network that works with over 12,000 advertisers and 65+ networks and agencies.	0.1%
14	Admitad Dubai, United Arab Emirates A premium CPA affiliate network founded in Germany. Free$159+/month	0.06%
15	Post Affiliate Pro Bratislava, Slovakia An affiliate management software to create and direct affiliate programs or manage entire affiliate networks. $139+/month	0.06%
16	PartnerStack Toronto, Ontario, Canada An affiliate marketing platform dedicated to B2B SaaS with a marketplace of over 100,000 active partners. $15,000+/year	0.03%
17	Clickbank Boise, Idaho, United States A global e-commerce platform and affiliate marketplace founded in 1998. $$$	0.03%
18	Tapfiliate Amsterdam-Duivendrecht, Netherlands A cloud-based affiliate marketing platform geared toward e-commerce and SaaS businesses. $89+/month	0.03%
19	Affilae Bordeaux, France An affiliate marketing software to track, manage and grow your affiliate and influencer partnerships. Free$100+/month	0.02%
20	Commission Factory Sydney, Australia An Australian retail-focused affiliate marketing platform currently owned by Awin. Free$$$	0.02%
21	Tolt Claymont, Delaware, United States An affiliate marketing software designed specifically for SaaS startups that integrates with Stripe, Paddle, and Chargebee. $49+/month	0.02%
22	eBay Partner Network San Jose, California, United States Allows affiliates to earn money by referring buyers to eBay. Free	0.02%
23	Affiliatable Sheridan, Wyoming, United States A cloud-based app for affiliate marketers to create comparison tables and product boxes that help increase conversion rates. Free$9+/month	0.02%

👉 See Also

🌎 Affiliate Marketing in other countries

Data is based on the analysis of 132,949 websites from Japan.
Statistics were last calculated on December 28, 2025.
For details, see our methodology and disclaimer.