⚡ Affiliate Marketing in Japan

Affiliate marketing is a performance-based marketing model in which businesses compensate third-party partners (affiliates) for driving traffic, leads, or sales through tracked referral activities.

Japan is an East Asian country with a population of around 125 million people.

According to our research, affiliate marketing platforms are used on 4.9% of websites from Japan.

⭐ Most Popular in 2026

The following chart shows the top affiliate marketing platforms in Japan in 2026, based on market share.

The most popular is ValueCommerce with an impressive share of 69.6%, followed by Moshimo with 53.1% and A8.net with 12.1%.

ValueCommerce 69.6%
Moshimo 53.1%
A8.net 12.1%
Amazon Associates 11.7%
Rakuten Advertising 9.2%
Impact 1.1%
Partnerize 0.8%
GoAffPro 0.6%
Tradedoubler 0.4%
Awin 0.2%
CJ 0.2%
AliExpress Affiliate 0.1%
FlexOffers 0.1%
UpPromote 0.08%
Post Affiliate Pro 0.08%

🚀 Highlights

Here is a list of the top platforms that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. ValueCommerce ^(-3)
2. Moshimo ^(-4)
3. A8.net ^(-11)
5. Rakuten Advertising ^(-4)
7. Partnerize ^(-10)
12. AliExpress Affiliate ^(-12)
17. Tapfiliate ^(-2)
18. PartnerStack ^(-9)
19. Tolt ^(-7)
21. eBay Partner Network ^(-7)

✨ Best Affiliate Marketing Platforms

Below is a more detailed list of the top 25 of the 25 affiliate marketing platforms used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	ValueCommerce Tokyo, Japan A Japanese affiliate marketing platform.	69.6%
2	Moshimo Tokyo, Japan A Japanese platform that provides affiliate marketing and dropshipping services.	53.1%
3	A8.net Tokyo, Japan A Japanese affiliate marketing network.	12.1%
4	Amazon Associates Seattle, Washington, United States An affiliate marketing program that allows partners to earn referral fees from qualifying purchases through traffic they send to Amazon.com and regional Amazon marketplaces. $$$	11.7%
5	Rakuten Advertising Tokyo, Japan An affiliate marketing service provider.	9.2%
6	Impact Santa Barbara, California, United States An advanced partnership management platform. Free$30+/month	1.1%
7	Partnerize New York, United States A partnership automation company that helps brands track, report, and pay partners who drive business leads.	0.8%
8	GoAffPro Sirsa, Haryana, India A comprehensive affiliate marketing solution for online stores, integrated with Shopify, WooCommerce, BigCommerce, Magento, Wix eCommerce, PrestaShop, Ecwid, and others. Free$49+/month	0.6%
9	Tradedoubler Stockholm, Sweden A global affiliate and partner marketing network that connects brands and publishers through performance-based advertising. Free£55+/month	0.4%
10	Awin Berlin, Germany A global affiliate marketing platform that connects advertisers with publishers to run performance-based marketing programs. Free$59+/month	0.2%
11	CJ Santa Barbara, California, United States An affiliate marketing network that has been operating since 1998. Free$3,000+	0.2%
12	AliExpress Affiliate Hangzhou, China A service that allows participants to earn commissions by referring customers to AliExpress.com.	0.1%
13	FlexOffers Fort Lauderdale, Florida, United States An affiliate network that works with over 12,000 advertisers and 65+ networks and agencies.	0.1%
14	UpPromote Hanoi, Vietnam An affiliate and influencer marketing platform built specifically for Shopify businesses. Free$29.99+/month	0.08%
15	Post Affiliate Pro Bratislava, Slovakia An affiliate management software to create and direct affiliate programs or manage entire affiliate networks. $139+/month	0.08%
16	Admitad Dubai, United Arab Emirates A premium CPA affiliate network founded in Germany. Free$159+/month	0.05%
17	Tapfiliate Amsterdam-Duivendrecht, Netherlands A cloud-based affiliate marketing platform geared toward e-commerce and SaaS businesses. $89+/month	0.04%
18	PartnerStack Toronto, Ontario, Canada An affiliate marketing platform dedicated to B2B SaaS with a marketplace of over 100,000 active partners. $15,000+/year	0.03%
19	Tolt Claymont, Delaware, United States An affiliate marketing software designed specifically for SaaS startups that integrates with Stripe, Paddle, and Chargebee. $49+/month	0.03%
20	Clickbank Boise, Idaho, United States A global e-commerce platform and affiliate marketplace founded in 1998. $$$	0.03%
21	eBay Partner Network San Jose, California, United States Allows affiliates to earn money by referring buyers to eBay. Free	0.01%
22	Affilae Bordeaux, France An affiliate marketing software to track, manage and grow your affiliate and influencer partnerships. Free$100+/month	0.01%
23	Commission Factory Sydney, Australia An Australian retail-focused affiliate marketing platform currently owned by Awin. Free$$$	0.01%
24	Travelpayouts Hong Kong A travel affiliate partnership platform that connects publishers with over 100 travel brands to promote services such as flights, hotels, car rentals, tours, and insurance. Free	0.01%
25	Affiliatable Sheridan, Wyoming, United States A cloud-based app for affiliate marketers to create comparison tables and product boxes that help increase conversion rates. Free$9+/month	0.01%

👉 See Also

🌎 Affiliate Marketing in other countries

Data is based on the analysis of 156,879 websites from Japan.
Statistics were last calculated on February 22, 2026.
For details, see our methodology and disclaimer.