⚡ Call Tracking

Call tracking software is used by businesses to keep track of incoming phone calls, often giving each ad or campaign a unique phone number so they can see which ones are generating the most responses and better understand how customers are reaching them.

According to our statistics, call tracking software is used on 0.5% of all websites.
96.6% of these sites use only one call tracking software solution, 3.3% use two, and 0.1% use three or more simultaneously.

Statistics based on 3.3M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading call tracking software in 2026, based on market share.

The most popular is Google Ads Call Tracking with an impressive share of 39.3%, followed by CallRail with 34.1% and Calltouch with 10%.

🚀 Country Highlights

Here is a list of solutions that is especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

✨ Best Call Tracking Software

Below is a more detailed list of 8 call tracking software solutions we track, ranked by their market share.

RankNameMarket share
1
Google Ads Call Tracking
Mountain View, California, United States

A tracking service available with Google Ads that helps you understand how effectively your ads lead to phone calls from your website.
2
CallRail
Atlanta, Georgia, United States

A call analytics software that can help businesses track, analyze, and optimize their phone call performance.

$45+/month
3
Calltouch
Moscow, Russia

An omnichannel marketing platform that provides a call tracking service that gives all the information on ad efficiency.
4
CallTrackingMetrics
Millersville, Maryland, United States

A conversation analytics platform that tracks, records, and analyzes incoming calls.

$79+/month
5
Callibri
Yekaterinburg, Russia

A Russian lead management platform unifying marketing analytics (call/email tracking, end-to-end analytics), multichannel communications (chat, callback, social/messenger), and lead automation.
6
CoMagic
Moscow, Russia

An omnichannel communication platform with capabilities for analyzing website visitors and the effectiveness of advertising campaigns.
7
Marchex
Seattle, Washington, United States

Provides AI-powered conversation analytics software that helps companies analyze the content of voice, text, and chat conversations.

$$$
8
Clixtell
Los Angeles, California, United States

A click-fraud detection and call tracking platform that helps advertisers protect paid campaigns from invalid clicks and measure phone call conversions.

$15+/month

🗃️ About This Data