⚡ Call Tracking in the United States

Call tracking software is used by businesses to keep track of incoming phone calls, often giving each ad or campaign a unique phone number so they can see which ones are generating the most responses and better understand how customers are reaching them.

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our statistics, call tracking software is used on 1.6% of websites from the United States.

Statistics based on 679K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top call tracking software in the United States in 2026, based on market share.

The most popular is CallRail with a substantial share of 53.1%, followed by Google Ads Call Tracking with 33.9% and CallTrackingMetrics with 12.6%.

CallRail 53.1%
Google Ads Call Tracking 33.9%
CallTrackingMetrics 12.6%
Marchex 3.9%
Clixtell 0.4%
Calltouch 0.009%

🚀 Highlights

Here is a list of the top solutions that is more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

1. CallRail ^(-1)
3. CallTrackingMetrics ^(-1)
4. Marchex ^(-3)
5. Clixtell ^(-3)

✨ Best Call Tracking Software

Below is a more detailed list of 6 call tracking software solutions used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	CallRail Atlanta, Georgia, United States A call tracking and marketing analytics platform that helps businesses measure, analyze, and optimize phone calls, form submissions, text messages, and lead generation campaigns. $45+/month	53.1%
2	Google Ads Call Tracking Mountain View, California, United States A tracking service available with Google Ads that helps you understand how effectively your ads lead to phone calls from your website.	33.9%
3	CallTrackingMetrics Millersville, Maryland, United States A conversation analytics platform that tracks, records, and analyzes incoming calls. $79+/month	12.6%
4	Marchex Seattle, Washington, United States Provides AI-powered conversation analytics software that helps companies analyze the content of voice, text, and chat conversations. $$$	3.9%
5	Clixtell Los Angeles, California, United States A click-fraud detection and call tracking platform that helps advertisers protect paid campaigns from invalid clicks and measure phone call conversions. $15+/month	0.4%
6	Calltouch Moscow, Russia An omnichannel marketing platform that provides a call tracking service that gives all the information on ad efficiency.	0.009%

👉 See Also

🌎 Call Tracking in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 679,197 websites from the United States.
We currently track the presence of 8 call tracking software solutions across the web.
Of these, 6 were detected on websites from the United States.
Statistics were last calculated on November 12, 2026.
For more details, see our methodology and disclaimer.