⚡ Call Tracking in the United Kingdom

Call tracking software is used by businesses to keep track of incoming phone calls, often giving each ad or campaign a unique phone number so they can see which ones are generating the most responses and better understand how customers are reaching them.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our statistics, call tracking software is used on 0.4% of websites from the United Kingdom.

⭐ Most Popular in 2026

The following chart shows the top call tracking software in the United Kingdom in 2026, based on market share.

The most popular is Google Ads Call Tracking, which dominates the market with an overwhelming 75.6% share.
It is followed by CallRail with 10.6% and CallTrackingMetrics with 8.9%.

Google Ads Call Tracking 75.6%
CallRail 10.6%
CallTrackingMetrics 8.9%
Marchex 4.5%
Clixtell 0.6%

🚀 Highlights

Here is a list of the top software that is more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

3. CallTrackingMetrics ^(-1)
4. Marchex ^(-3)

✨ Best Call Tracking Software

Below is a more detailed list of 5 call tracking software solutions used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Google Ads Call Tracking Mountain View, California, United States A tracking service available with Google Ads that helps you understand how effectively your ads lead to phone calls from your website.	75.6%
2	CallRail Atlanta, Georgia, United States A call analytics software that can help businesses track, analyze, and optimize their phone call performance. $45+/month	10.6%
3	CallTrackingMetrics Millersville, Maryland, United States A conversation analytics platform that tracks, records, and analyzes incoming calls. $79+/month	8.9%
4	Marchex Seattle, Washington, United States Provides AI-powered conversation analytics software that helps companies analyze the content of voice, text, and chat conversations. $$$	4.5%
-	Clixtell Los Angeles, California, United States A click-fraud detection and call tracking platform that helps advertisers protect paid campaigns from invalid clicks and measure phone call conversions. $15+/month	0.6%

👉 See Also

🌎 Call Tracking in other countries

Data is based on the analysis of 157,493 websites from the United Kingdom.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.