🆚 Acceptable Ads vs. AdChoices

Compare technologies based on real-world usage data *

Type

Standard
Standard

About

Acceptable Ads is a set of criteria defined by the independent Acceptable Ads Committee that allows publishers to reach ad-blocking users with respectful, non-intrusive and relevant ads.

AdChoices is a self-regulatory standard for online interest-based advertising that gives consumers enhanced control over the collection and use of their data to deliver relevant ads.

Headquarters

Berlin, Germany
New Providence, New Jersey, United States

Website

Categories

Standards › Rank #15
Standards › Rank #42

Popularity

Determined by the number of sites using each technology.

Acceptable Ads is 76 times more popular than AdChoices.
Total websites

Market share

Standards

Popularity by country

Determined by the number of sites detected from each country.

Acceptable Ads is more popular than AdChoices in all countries.
United States
Germany
Canada
United Kingdom
British Virgin Islands
Bulgaria
India
Japan
Italy
Australia

Awards

Popularity by domain category

Determined by the number of sites in each category.

Acceptable Ads is more popular among sites focused on blogs and wiki, business, and marketing and merchandising, while AdChoices is more commonly used on sports sites.
Blogs/Wiki
Business
Marketing/Merchandising
Entertainment
Online Shopping
Internet Services
Education/Reference
General News
Travel
Games

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#18,967
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.