🆚 Acceptable Ads vs. HTML

📈 HTML is much more popular than Acceptable Ads.
🌍 HTML is more popular in all countries.

Statistics based on 3.3M+ analyzed websites. About this data

Type

Standard

About

Acceptable Ads is a set of criteria defined by the independent Acceptable Ads Committee that allows publishers to reach ad-blocking users with respectful, non-intrusive and relevant ads.

Hypertext Markup Language (HTML) is a markup language used to create web pages and is the de facto standard for documents displayed in web browsers.

It defines the structure of web content using elements for text, links, images, forms, tables, and embedded media, organizes documents into a hierarchical DOM, and enables hyperlinking between pages, which is a fundamental mechanism of the World Wide Web.

Headquarters

Berlin, Germany

Cambridge, Massachusetts, United States

Website

acceptableads.com #889,799

html.spec.whatwg.org

Popularity

Determined by the number of sites using each technology.

HTML is 40 times more popular than Acceptable Ads.

Total websites

Market share

Standards

Popularity by country

Determined by the number of sites detected from each country.

HTML is more popular than Acceptable Ads in all countries.

United States

Germany

United Kingdom

Japan

France

Netherlands

Italy

Russia

Spain

China

Awards

🥉 Third most popular in the British Virgin Islands in the Standards category.
🥉 Third most popular in Seychelles in the Standards category.
🥉 Third most popular in the Marshall Islands in the Standards category.
⭐ 4th most popular in Guernsey in the Standards category.
⭐ 5th most popular in Palau in the Standards category.

🥇 Most popular in Germany in the Standards category.
🥇 Most popular in Indonesia in the Standards category.
🥇 Most popular in South Africa in the Standards category.
🥇 Most popular in Norway in the Standards category.
🥇 Most popular in the Philippines in the Standards category.

Popularity by domain category

Determined by the number of sites in each category.

HTML is more popular among sites focused on business, online shopping, and education and reference, while Acceptable Ads is more commonly used on marketing and merchandising sites.

Business

Online Shopping

Education/Reference

Blogs/Wiki

Internet Services

Entertainment

General News

Software/Hardware

Non-Profit/Advocacy/NGO

Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#2,484

#3,256

#9,707

#14,624

#18,967

Name

Rank