🆚 Acceptable Ads vs. DNS Prefetch

Compare technologies based on real-world usage data *

Type

Standard
Performance technology

About

Acceptable Ads is a set of criteria defined by the independent Acceptable Ads Committee that allows publishers to reach ad-blocking users with respectful, non-intrusive and relevant ads.

The rel="dns-prefetch" attribute on HTML <link> elements.

Headquarters

Berlin, Germany
Cambridge, Massachusetts, United States

Website

Categories

Standards › Rank #15
Standards › Rank #6
Performance › Rank #2

Popularity

Determined by the number of sites using each technology.

DNS Prefetch performance technology is 14 times more popular than Acceptable Ads.
Total websites

Market share

Standards

Popularity by country

Determined by the number of sites detected from each country.

DNS Prefetch is more popular in the United States, the United Kingdom, and Germany, while Acceptable Ads is more popular in the British Virgin Islands, Seychelles, and the Marshall Islands.
United States
United Kingdom
Germany
Japan
France
Spain
Italy
Australia
Netherlands
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

DNS Prefetch is more popular than Acceptable Ads in all market segments.
Business
Marketing/Merchandising
Blogs/Wiki
Online Shopping
Education/Reference
Internet Services
Entertainment
Health
General News
Sports

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#18,967
View more ➝
Name
Rank
#12
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.