🆚 Acceptable Ads vs. DNS Prefetch
- 📈 DNS Prefetch is much more popular than Acceptable Ads.
- 🌎 DNS Prefetch is more popular in the United States, the United Kingdom, and Germany.
- 🌍 Acceptable Ads is more popular in the British Virgin Islands, Seychelles, and the Marshall Islands.
Statistics based on 3.3M+ analyzed websites. About this data
DNS PrefetchType
Standard
Performance optimization technology
About
Acceptable Ads is a set of criteria defined by the independent Acceptable Ads Committee that allows publishers to reach ad-blocking users with respectful, non-intrusive and relevant ads.
The rel="dns-prefetch" attribute on 
HTML <link> elements.
Headquarters
Berlin, Germany
Cambridge, Massachusetts, United States
Categories
Popularity
Determined by the number of sites using each technology.
DNS Prefetch performance optimization technology is 14 times more popular than Acceptable Ads.
Total websites
Market share
Standards
Popularity by country
Determined by the number of sites detected from each country.
DNS Prefetch is more popular in the United States, the United Kingdom, and Germany, while Acceptable Ads is more popular in the British Virgin Islands, Seychelles, and the Marshall Islands.
United States
United Kingdom
Germany
Japan
France
Spain
Italy
Australia
Netherlands
Canada
Awards
- 🥉 Third most popular in the British Virgin Islands in the Standards category.
- 🥉 Third most popular in Seychelles in the Standards category.
- 🥉 Third most popular in the Marshall Islands in the Standards category.
- ⭐ 4th most popular in Guernsey in the Standards category.
- ⭐ 5th most popular in Palau in the Standards category.
- 🥇 Most popular in the United Kingdom in the Performance Optimization category.
- 🥇 Most popular in Japan in the Performance Optimization category.
- 🥇 Most popular in Italy in the Performance Optimization category.
- 🥇 Most popular in Australia in the Performance Optimization category.
- 🥇 Most popular in Canada in the Performance Optimization category.
Popularity by domain category
Determined by the number of sites in each category.
DNS Prefetch is more popular than Acceptable Ads in all market segments.
Business
Marketing/Merchandising
Blogs/Wiki
Online Shopping
Education/Reference
Internet Services
Entertainment
Travel
Health
General News
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
CSS
JSON
AdChoices
Speculation Rules🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.