🆚 AdRiver vs. myTarget

📈 AdRiver is noticeably more popular than myTarget.
🌍 AdRiver is more popular in Russia, Azerbaijan, and Ukraine.
🌍 myTarget is more popular in Kazakhstan, Belarus, and Italy.

Statistics based on 3.3M+ analyzed websites. About this data

AdRiver

myTarget

Type

Advertising technology

About

AdRiver is a Russian advertising supply-side and measurement platform.

MyTarget is a Russian programmatic advertising platform by VK.

Headquarters

Moscow, Russia

Website

adriver.ru #1,053,126

target.vk.ru

Popularity

Determined by the number of sites using each technology.

AdRiver advertising technology is 1.7 times more popular than myTarget.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

AdRiver is more popular in Russia, Azerbaijan, and Ukraine, while myTarget is more popular in Kazakhstan, Belarus, and Italy.

Russia

Kazakhstan

Azerbaijan

Belarus

Ukraine

United States

Netherlands

Italy

Germany

France

Awards

⭐ 5th most popular in Russia in the Advertising category.

⭐ 6th most popular in Russia in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

AdRiver is more popular among sites focused on general news, blogs and wiki, and entertainment, while myTarget is more commonly used on auctions and classifieds, online shopping, and fashion and beauty sites.

General News

Blogs/Wiki

Entertainment

Portal Sites

Marketing/Merchandising

Public Information

Business

Real Estate

Auctions/Classifieds

Sports

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#123

#591

#596

#650

#786

Name

Rank

#123

#295

#786

#1,393

#1,445