🆚 myTarget vs. Segmento

📈 myTarget is three times more popular than Segmento.
🌍 myTarget is more popular in Russia, Kazakhstan, and Belarus.
🌎 Segmento is more popular in Brazil, Italy, and Spain.

Statistics based on 3.6M+ analyzed websites. About this data

myTarget

Segmento

Type

Advertising technology

About

MyTarget is a Russian programmatic advertising platform by VK.

Segmento is a Russian advertising technology platform that uses machine learning and big data to support programmatic advertising.

It offers tools for user data management and segmentation, integration with major DSPs and ad networks, and real-time bidding.

Headquarters

Moscow, Russia

Website

target.vk.ru

segmento.ru

Popularity

Determined by the number of sites using each technology.

MyTarget advertising technology is 3 times more popular than Segmento.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

myTarget is more popular in Russia, Kazakhstan, and Belarus, while Segmento is more popular in Brazil, Italy, and Spain.

Russia

Brazil

Italy

Kazakhstan

Belarus

Spain

France

Germany

Netherlands

Argentina

Awards

⭐ 6th most popular in Russia in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

myTarget is more popular among sites focused on blogs and wiki, auctions and classifieds, and general news, while Segmento is more commonly used on business and education and reference sites.

Blogs/Wiki

Auctions/Classifieds

General News

Entertainment

Marketing/Merchandising

Business

Real Estate

Portal Sites

Online Shopping

Public Information

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#123

#295

#786

#1,393

#1,445

Name

Rank

#4,672

#7,106

#7,819

#10,702

#19,636