🆚 myTarget vs. Segmento
- 📈 myTarget is three times more popular than Segmento.
- 🌍 myTarget is more popular in Russia, Kazakhstan, and Belarus.
- 🌎 Segmento is more popular in Brazil, Italy, and Spain.
Statistics based on 3.3M+ analyzed websites. About this data
myTarget
SegmentoType
Advertising technology
Advertising technology
About
MyTarget is a Russian programmatic advertising platform by VK.
Segmento is a Russian advertising technology platform that uses machine learning and big data to support programmatic advertising.
It offers tools for user data management and segmentation, integration with major DSPs and ad networks, and real-time bidding.
Headquarters
Moscow, Russia
Moscow, Russia
Categories
Advertising › Rank #118
Advertising › Rank #161
Popularity
Determined by the number of sites using each technology.
MyTarget advertising technology is 3 times more popular than Segmento.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
myTarget is more popular in Russia, Kazakhstan, and Belarus, while Segmento is more popular in Brazil, Italy, and Spain.
Russia
Brazil
Italy
Kazakhstan
Belarus
Spain
Germany
Netherlands
France
Argentina
Awards
- ⭐ 6th most popular in Russia in the Advertising category.
- ⬆️ 32nd most popular in Russia in the Advertising category.
- ⬆️ 48th most popular in Brazil in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
myTarget is more popular among sites focused on blogs and wiki, general news, and auctions and classifieds, while Segmento is more commonly used on business, education and reference, and finance and banking sites.
Blogs/Wiki
General News
Auctions/Classifieds
Entertainment
Business
Marketing/Merchandising
Portal Sites
Real Estate
Online Shopping
Public Information
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Yandex Advertising Network
Adfox
AdRiver
VK company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.