🆚 AdRiver vs. Segmento

📈 AdRiver is five times more popular than Segmento.
🌍 AdRiver is more popular in Russia, Azerbaijan, and Ukraine.
🌎 Segmento is more popular in Brazil, Italy, and Spain.

Statistics based on 3.3M+ analyzed websites. About this data

AdRiver

Segmento

Type

Advertising technology

About

AdRiver is a Russian advertising supply-side and measurement platform.

Segmento is a Russian advertising technology platform that uses machine learning and big data to support programmatic advertising.

It offers tools for user data management and segmentation, integration with major DSPs and ad networks, and real-time bidding.

Headquarters

Moscow, Russia

Website

adriver.ru #1,053,126

segmento.ru

Popularity

Determined by the number of sites using each technology.

AdRiver advertising technology is 5 times more popular than Segmento.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

AdRiver is more popular in Russia, Azerbaijan, and Ukraine, while Segmento is more popular in Brazil, Italy, and Spain.

Russia

Brazil

Italy

Azerbaijan

Ukraine

Spain

United States

Netherlands

Kazakhstan

Argentina

Awards

⭐ 5th most popular in Russia in the Advertising category.

⬆️ 32nd most popular in Russia in the Advertising category.
⬆️ 48th most popular in Brazil in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

AdRiver is more popular than Segmento in all market segments.

General News

Blogs/Wiki

Business

Marketing/Merchandising

Entertainment

Portal Sites

Public Information

Real Estate

Sports

Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#123

#591

#596

#650

#786

Name

Rank

#626

#4,151

#4,672

#5,958

#7,106