Segmento
Segmento is a Russian advertising technology platform that uses machine learning and big data to support programmatic advertising.
It offers tools for user data management and segmentation, integration with major DSPs and ad networks, and real-time bidding.
According to our data, Segmento ranks 163th among the online advertising platforms we track.
It has 0.02% of the advertising market share and is detected on 0.003% of all websites.
- 🏠 Website
- 🔗 Links
Wikipedia (in Russian)
📊 Rankings and Market Share
- Advertising
- Rank: 163
- Market share: 0.02%
⚡ Sites Using Segmento
We have data on 107 websites that use Segmento advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using Segmento is adme.media.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #4,672 | Netherlands | Russian | |
| 2 | #7,106 | Spain | Spanish | |
| 3 | #7,819 | Russia | Russian | |
| 4 | #10,702 | Peru | Spanish | |
| 5 | #19,636 | Russia | Russian | |
| 6 | #21,019 | Argentina | Spanish | |
| 7 | #26,825 | Russia | Russian | |
| 8 | #36,519 | Russia | Russian | |
| 9 | #46,693 | Russia | Russian | |
| 10 | #59,534 | Italy | English | |
| 11 | #65,020 | Italy | Italian | |
| 12 | #65,174 | Russia | Russian | |
| 13 | #80,506 | Peru | Spanish | |
| 14 | #91,997 | Spain | Italian | |
| 15 | #99,435 | Spain | Spanish | |
| 16 | #112,974 | India | American English | |
| 17 | #114,087 | Brazil | Brazilian Portuguese | |
| 18 | #114,945 | Australia | Australian English | |
| 19 | #132,829 | Brazil | Brazilian Portuguese | |
| 20 | #132,836 | Russia | Russian |
📈 Usage Statistics
Most of the sites that use Segmento:
- are located in Russia
- have content in Russian
- use the .ru domain extension
- fall into the Business category.
Most of the sites using Segmento are from Russia, Brazil, and Italy.
- Russia 29.4%
- Brazil 25.5%
- Italy 15.7%
- Spain 7.8%
- Argentina 4.9%
- Australia 2.9%
- India 2.9%
- Peru 2.9%
- Netherlands 2%
- Other 6%
Most Segmento users speak Russian, Portuguese, or Spanish.
- Russian 30.2%
- Portuguese 27.4%
- Spanish 18.9%
- Italian 14.2%
- English 9.4%
Segmento advertising technology is especially popular on .ru, .com, and .com.br top-level domains.
- .ru 24.3%
- .com 20.6%
- .com.br 13.1%
- .it 12.1%
- .org.br 3.7%
- .com.au 2.8%
- .com.ar 2.8%
- .co 1.9%
- .net.br 0.9%
- Other 17.8%
The primary market segments for websites utilizing Segmento include business, blogs and wiki, and education and reference.
- Business 22.4%
- Blogs/Wiki 17.2%
- Education/Reference 12.1%
- Marketing/Merchandising 10.3%
- Online Shopping 5.2%
- Entertainment 5.2%
- Forum/Bulletin Boards 3.4%
- Real Estate 3.4%
- Motor Vehicles 3.4%
- Other 17.4%
🕵️ Similar Technologies
These are some of the best Segmento alternatives.
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Criteo💬 Frequently Asked Questions
Where is Segmento's headquarters?
Segmento is located in Moscow, Russia.
Which country uses Segmento the most?
The majority of Segmento users are from Russia.
Who uses Segmento?
According to our data, Segmento is used on over a hundred sites, including such established ones as adme.media,
bancsabadell.com, and
3dnews.ru.
Do academic institutions use Segmento?
Yes. The most notable of these is icpna.edu.pe.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,604,716 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.