Segmento
Segmento is a Russian advertising technology platform that uses machine learning and big data to support programmatic advertising.
It offers tools for user data management and segmentation, integration with major DSPs and ad networks, and real-time bidding.
According to our data, Segmento ranks 168th among the online advertising platforms we track.
It has 0.02% of the advertising market share and is detected on 0.003% of all websites.
It is especially popular in Brazil, appearing on 0.06% of all websites in the country.
- 🏠 Website
- 🔗 Links
Wikipedia (in Russian)
📊 Rankings and Market Share
- Advertising
- Rank: 168
- Market share: 0.02%
⚡ Sites Using Segmento
We have data on 127 websites that use Segmento advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using Segmento is bancsabadell.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #3,124 | Spain | Spanish | |
| 2 | #4,303 | Netherlands | Russian | |
| 3 | #13,656 | Argentina | Spanish | |
| 4 | #14,402 | Peru | Spanish | |
| 5 | #18,781 | Russia | Russian | |
| 6 | #28,233 | Russia | Russian | |
| 7 | #29,995 | Russia | Russian | |
| 8 | #47,397 | Russia | Russian | |
| 9 | #56,051 | Italy | English | |
| 10 | #58,957 | India | American English | |
| 11 | #60,954 | Italy | Italian | |
| 12 | #82,512 | Peru | Spanish | |
| 13 | #83,870 | Brazil | Brazilian Portuguese | |
| 14 | #90,478 | Spain | Italian | |
| 15 | #95,169 | Spain | Spanish | |
| 16 | #123,418 | Australia | Australian English | |
| 17 | #127,449 | Brazil | Brazilian Portuguese | |
| 18 | #129,781 | Portuguese | ||
| 19 | #139,831 | Russia | Russian | |
| 20 | #161,432 | Brazil | Brazilian Portuguese |
📈 Usage Statistics
Most of the sites that use Segmento:
- are located in Brazil
- have content in Portuguese
- use the .com.br domain extension
- fall into the Business category.
Most of the sites using Segmento are from Brazil, Russia, and Italy.
- Brazil 35.8%
- Russia 20.3%
- Italy 15.4%
- Spain 8.1%
- Argentina 4.1%
- India 2.4%
- Netherlands 2.4%
- Peru 2.4%
- United States 2.4%
- Other 6.7%
Most Segmento users speak Portuguese, Russian, or Spanish.
- Portuguese 37%
- Russian 21.3%
- Spanish 19.7%
- Italian 13.4%
- English 7.9%
- Dutch 0.8%
Segmento advertising technology is especially popular on .com.br, .com, and .ru top-level domains.
- .com.br 22%
- .com 19.7%
- .ru 17.3%
- .it 10.2%
- .org 3.1%
- .com.ar 2.4%
- .org.br 2.4%
- .co 1.6%
- .com.au 1.6%
- Other 19.7%
The primary market segments for websites utilizing Segmento include business, blogs and wiki, and education and reference.
- Business 24.2%
- Blogs/Wiki 16.1%
- Education/Reference 14.5%
- Marketing/Merchandising 9.7%
- Entertainment 4.8%
- Technical/Business Forums 4.8%
- Internet Services 3.2%
- Forum/Bulletin Boards 3.2%
- Real Estate 3.2%
- Other 16.3%
🕵️ Similar Technologies
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💬 Frequently Asked Questions
Where is Segmento from?
Segmento is from Moscow, Russia.
Which country uses Segmento the most?
The majority of Segmento users are from Brazil.
Who uses Segmento?
According to our data, Segmento is used on over a hundred sites, including such established ones as bancsabadell.com,
adme.media, and
santander.com.ar.
Do academic institutions use Segmento?
Yes. The most notable of these is icpna.edu.pe.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,001,723 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.