🆚 Segmento vs. Yandex Advertising Network

Type

Advertising technology
Advertising technology

About

Segmento is a Russian advertising technology platform that uses machine learning and big data to support programmatic advertising.

It offers tools for user data management and segmentation, integration with major DSPs and ad networks, and real-time bidding.

Yandex Advertising Network is a contextual advertising platform operated by Yandex that enables publishers to monetize websites and mobile apps with text, display, and native ads.

It is tightly integrated with Yandex Direct, Yandex's PPC advertising system that allows advertisers to place ads on Yandex search results pages and across partner sites.

Headquarters

Moscow, Russia
Moscow, Russia

Website

Categories

Advertising › Rank #161
Advertising › Rank #18

Popularity

Determined by the number of sites using each technology.

Yandex Advertising Network technology is 57 times more popular than Segmento.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Yandex Advertising Network is more popular in Russia, Belarus, and Kazakhstan, while Segmento is more popular in Brazil, Italy, and Argentina.
Russia
Belarus
Kazakhstan
Netherlands
Germany
Ukraine
United States
Uzbekistan
Brazil
Estonia

Awards

Popularity by domain category

Determined by the number of sites in each category.

Yandex Advertising Network is more popular than Segmento in all market segments.
Blogs/Wiki
Marketing/Merchandising
General News
Entertainment
Business
Education/Reference
Recreation/Hobbies
Public Information
Games
Forum/Bulletin Boards

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#4,672
View more ➝
Name
Rank
#123
#295
View more ➝

See also

🗃️ About This Data