🆚 Clixtell vs. Lunio

Type

Fraud prevention software
Fraud prevention software

About

Clixtell is a click-fraud detection and call tracking platform that helps advertisers protect paid campaigns from invalid clicks and measure phone call conversions.

It analyzes traffic using IP and device fingerprinting, VPN and proxy detection, behavioral signals and custom rules, records visitor sessions and calls, monitors click-to-call activity, and automatically applies exclusions on ad platforms such as Google Ads and Microsoft Advertising.

Lunio is a click fraud and invalid traffic prevention platform that uses AI to detect and block fake ad engagements and improve paid media traffic quality.

It helps advertisers identify low-quality traffic sources and optimize campaign investments, analyzes click behavior in real time to classify traffic, automatically applies IP and audience exclusions across Google Ads, Meta, TikTok, and LinkedIn, and uses cookieless first-party data tracking compliant with GDPR and CCPA.

Headquarters

Los Angeles, California, United States
Manchester, United Kingdom

Website

Pricing

Free version ❌Free 14-day trial
Click Fraud Protection
Monitor
(up to 5K ad clicks)
$15/month
Protection
(up to 10K ad clicks)
$50/month
Agency
(10K+ ad clicks)
$75/month
Call Tracking
Basic
(1 number, static call tracking)
$10/month
Standard
(5 numbers, dynamic phone insertion)
$30/month
Advanced
(+Google Ads click fraud protection)
$80/month
Free version ❌
Custom

Categories

Fraud Prevention › Rank #33
Fraud Prevention › Rank #28
Call Tracking › Rank #8

Popularity

Determined by the number of sites using each technology.

The Lunio fraud prevention software is 1.6 times more popular than Clixtell.
Total websites

Market share

Fraud Prevention

Popularity by country

Determined by the number of sites detected from each country.

Lunio is more popular in the United States, the United Kingdom, and Canada, while Clixtell is more popular in Australia, Israel, and Italy.
United States
United Kingdom
Australia
Germany
Israel
Canada
Italy
Romania
Poland
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Lunio is more popular among sites focused on online shopping, business, and marketing and merchandising, while Clixtell is more commonly used on health sites.
Online Shopping
Business
Marketing/Merchandising
Travel
Software/Hardware
Fashion/Beauty
Internet Services
Real Estate
Pharmacy
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#125,561
#169,511
#192,556
#269,570
View more ➝
Name
Rank
#5,030
#7,369
View more ➝

See also

🗃️ About This Data