🆚 Ghost vs. Payload CMS
- 📈 Ghost is five times more popular than Payload CMS.
- 🌎 Ghost is more popular in the United States, Germany, and the United Kingdom.
- 🌍 Payload CMS is more popular in Iceland, Saint Vincent and the Grenadines, and Ghana.
GhostType
About
Ghost is an open-source content management system built on 
Node.js that serves as a publishing platform for blogs, newsletters, and membership-based websites.
It includes a block-based editor, built-in email newsletter delivery, and native memberships with paid subscriptions via 
Stripe, along with SEO features, themes, and role-based access.
Payload is an open-source application framework and headless CMS built with 
Next.js that supports both self-hosting and cloud deployment.
It features automatic REST and 
GraphQL APIs from code-defined schemas, supports 
MongoDB and Postgres databases, and provides versioning and drafts, field-level localization, over 20 field types, granular access control, live preview, and a block-based layout builder.
Headquarters
Pricing
(1K+ members)$18+/month
(3 staff users, 1K+ members)$35+/month
(15 staff users, 10K+ members)$239+/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⭐ 4th most popular in Germany in the Subscriptions category.
- ⭐ 4th most popular in Sweden in the Subscriptions category.
- ⭐ 5th most popular in India in the Subscriptions category.
- ⭐ 5th most popular in Russia in the Subscriptions category.
- ⭐ 7th most popular in France in the Subscriptions category.
- ⬆️ 57th most popular in the United States in the CMS category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
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Figma company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.