🆚 HTML vs. IAB TCF
- 📈 HTML is much more popular than IAB TCF.
- 🌍 HTML is more popular in all countries.
HTML
IAB TCFType
About
Hypertext Markup Language (HTML) is a markup language used to create web pages and is the de facto standard for documents displayed in web browsers.
It defines the structure of web content using elements for text, links, images, forms, tables, and embedded media, organizes documents into a hierarchical DOM, and enables hyperlinking between pages, which is a fundamental mechanism of the World Wide Web.
The Transparency & Consent Framework (TCF) is an open-source industry standard developed by IAB Europe that helps companies comply with GDPR and ePrivacy requirements when processing personal data in digital advertising ecosystems.
It defines technical specifications and policies for collecting and communicating user consent choices, standardizes how these preferences are shared between publishers, advertisers, and CMPs, maintains a centralized list of approved vendors, and ensures transparency by giving users clear control over how their data is used.
Headquarters
html.spec.whatwg.orgPopularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in Germany in the Standards category.
- 🥇 Most popular in Indonesia in the Standards category.
- 🥇 Most popular in Norway in the Standards category.
- 🥇 Most popular in the Philippines in the Standards category.
- 🥇 Most popular in the British Virgin Islands in the Standards category.
- ⭐ 5th most popular in the British Virgin Islands in the Standards category.
- 🔥 13rd most popular in Nigeria in the Standards category.
- 🔥 13rd most popular in Bangladesh in the Standards category.
- 🔥 13rd most popular in Albania in the Standards category.
- 🔥 14th most popular in France in the Standards category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
CSS
YAML
JSON
XFN🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,511,995 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.