🆚 HubSpot CMS vs. Sanity

Type

Content management system
Content management system

About

HubSpot CMS is a hosted platform for building websites, blogs, landing pages, apps, and emails that integrates tightly with HubSpot CRM and other marketing tools.

It includes a theme library, a drag-and-drop editor, built-in SEO recommendations, content personalization based on CRM data, and over 2,000 marketplace integrations.

Sanity is a cloud-based headless CMS that stores content as structured data in a hosted content lake and delivers it via APIs to any frontend.

It features a customizable open-source editing Studio built with React, real-time collaboration support, its own query language for JSON called GROQ (Graph-Relational Object Queries) alongside GraphQL, an asset pipeline with image transformations, versioning, localization, and enterprise capabilities such as SSO and role-based access.

Headquarters

Cambridge, Massachusetts, United States
San Francisco, California, United States

Website

Pricing

Content Hub
Free version ✔️ Includes HubSpot branding
Starter $15+/seat/month
Professional
(3 seats)
$500/month
Enterprise
(5 seats)
$1,500/month
Free version ✔️
Growth $15/seat/month
Enterprise Custom

Categories

CMS › Rank #6
CMS › Rank #11

Popularity

Determined by the number of sites using each technology.

The HubSpot CMS platform is 2.3 times more popular than Sanity.
Total websites

Market share

CMS

Popularity by country

Determined by the number of sites detected from each country.

HubSpot CMS is more popular in the United States, the United Kingdom, and Germany, while Sanity is more popular in Norway, India, and the Czech Republic.
United States
United Kingdom
Norway
Germany
Australia
Netherlands
Canada
Japan
Sweden
France

Awards

Popularity by domain category

Determined by the number of sites in each category.

HubSpot CMS is more popular among sites focused on business, marketing and merchandising, and software and hardware, while Sanity is more commonly used on online shopping, travel, and entertainment sites.
Business
Marketing/Merchandising
Software/Hardware
Internet Services
Education/Reference
Online Shopping
Health
Finance/Banking
Travel
Real Estate

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,061
#1,464
View more ➝
Name
Rank
View more ➝

See also

🗃️ About This Data