🆚 HubSpot CMS vs. Wagtail

Compare technologies based on real-world usage data *

📈 HubSpot CMS is much more popular than Wagtail.
🌎 HubSpot CMS is more popular in the United States, the United Kingdom, and Germany.
🌍 Wagtail is more popular in the Czech Republic, Russia, and Slovenia.

HubSpot CMS

Wagtail

Type

Content management system

About

HubSpot CMS is a hosted platform for building websites, blogs, landing pages, apps, and emails that integrates tightly with HubSpot CRM and other marketing tools.

It includes a theme library, a drag-and-drop editor, built-in SEO recommendations, content personalization based on CRM data, and over 2,000 marketplace integrations.

Wagtail is an open-source CMS written in Python and built on the Django web framework.

Headquarters

Cambridge, Massachusetts, United States

Bristol, United Kingdom

Website

hubspot.com/products/cms #289

wagtail.org #104,719

Pricing

Content HubFree version ✔️Includes HubSpot branding
Starter$15+/seat/month
Professional
(3 seats)$500/month
Enterprise
(5 seats)$1,500/month

Free ✔️Open source

Popularity

Determined by the number of sites using each technology.

The HubSpot CMS platform is 7 times more popular than Wagtail.

Total websites

Market share

CMS

Popularity by country

Determined by the number of sites detected from each country.

HubSpot CMS is more popular in the United States, the United Kingdom, and Germany, while Wagtail is more popular in the Czech Republic, Russia, and Slovenia.

United States

United Kingdom

Germany

Netherlands

Australia

Canada

France

Japan

Finland

Switzerland

Awards

⭐ 4th most popular in the United States in the CMS category.
⭐ 4th most popular in Finland in the CMS category.
⭐ 4th most popular in Mexico in the CMS category.
⭐ 5th most popular in the United Kingdom in the CMS category.
⭐ 6th most popular in Australia in the CMS category.

🔥 12nd most popular in the Czech Republic in the CMS category.
🔥 14th most popular in New Zealand in the CMS category.
🔥 17th most popular in Germany in the CMS category.
🔥 17th most popular in the Netherlands in the CMS category.
⬆️ 21st most popular in the United Kingdom in the CMS category.

Popularity by domain category

Determined by the number of sites in each category.

HubSpot CMS is more popular among sites focused on business, software and hardware, and Internet services, while Wagtail is more commonly used on art, culture and heritage sites.

Business

Software/Hardware

Internet Services

Marketing/Merchandising

Education/Reference

Finance/Banking

Health

Online Shopping

Real Estate

Non-Profit/Advocacy/NGO