🆚 HubSpot Forms vs. WPForms

Type

Online form builder
Online form builder

About

HubSpot Forms is an online form builder included in HubSpot Marketing Hub that lets users create and embed custom lead capture and contact forms without coding.

It includes a drag-and-drop visual editor with templates and multiple field types, automatic CRM integration with field and property mapping and real-time submission capture, multi-step forms and post-submit redirect actions, conditional logic for smarter questions, and built-in analytics.

WPForms is a WordPress form builder plugin with a drag-and-drop editor that lets users create contact, payment, survey, registration, and other custom forms.

It includes over 2,000 pre-built form templates, smart conditional logic to show or hide fields, multi-page and conversational form support, entry management with notifications, built-in spam protection, file uploads, digital signatures, integrations with payment gateways like PayPal, Stripe, and Square, and automation tools via webhooks and third-party connectors.

Headquarters

Cambridge, Massachusetts, United States
West Palm Beach, Florida, United States

Website

Pricing

Marketing Hub
Free version ✔️ 2 users
Starter
(1K contacts)
$10+/seat/month
Professional
(3 seats, 2K contacts)
$890/month
Enterprise
(5 seats, 10K contacts)
$3,600/month
Free version ✔️ Open source
Basic
(1 site)
$49.50/year
Plus
(3 sites)
$99.50/year
Pro
(5 sites)
$199.50/year
Elite
(unlimited sites)
$299.50/year

Categories

Forms › Rank #5
Forms › Rank #4
Feedback › Rank #6
Feedback › Rank #5
WordPress Plugins › Rank #23

Popularity

Determined by the number of sites using each technology.

The WPForms builder is 1.2 times more popular than HubSpot Forms.
Total websites

Market share

Forms
Feedback

Popularity by country

Determined by the number of sites detected from each country.

WPForms is more popular in Germany, Australia, and Spain, while HubSpot Forms is more popular in the United States, the United Kingdom, and the Netherlands.
United States
United Kingdom
Germany
Australia
Spain
France
India
Canada
Italy
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

WPForms is more popular among sites focused on blogs and wiki, travel, and non-profit, advocacy and NGO, while HubSpot Forms is more commonly used on business, marketing and merchandising, and Internet services sites.
Business
Marketing/Merchandising
Internet Services
Software/Hardware
Online Shopping
Education/Reference
Health
Blogs/Wiki
Real Estate
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#6,256
View more ➝

See also

🗃️ About This Data