🆚 Klarna vs. Visa

📈 Visa is twice as popular as Klarna.
🌎 Visa is more popular in Germany, the United Kingdom, and the United States.
🌍 Klarna is more popular in Italy, Sweden, and Norway.

Statistics based on 3.3M+ analyzed websites. About this data

Klarna

Visa

Type

Payment service

About

Klarna is a Swedish payment service provider and licensed bank that specializes in Buy Now, Pay Later options for online and in-store purchases.

It enables users to pay in four interest-free installments every two weeks, pay in full within 30 days, or choose longer-term financing for up to 24 months with interest rates starting at 0%.

Visa is a global payment network processor that enables banks, merchants, and cardholders to conduct debit, credit, and prepaid transactions across more than 200 countries and territories.

It operates a centralized and modular payments network called VisaNet, which supports card-not-present payments via RESTful APIs, token-based mobile and contactless payments, and provides merchants with data analytics and fraud-monitoring tools.

Headquarters

Stockholm, Sweden

San Francisco, California, United States

Website

klarna.com #497

visa.com #6,136

Pricing

Transaction fees3.29-5.99% + $0.30

Popularity

Determined by the number of sites using each technology.

The Visa payment service is 2.3 times more popular than Klarna.

Total websites

Market share

Payments

Popularity by country

Determined by the number of sites detected from each country.

Visa is more popular in Germany, the United Kingdom, and the United States, while Klarna is more popular in Italy, Sweden, and Norway.

Germany

United Kingdom

United States

Netherlands

Italy

France

Russia

Spain

Sweden

Brazil

Awards

🥇 Most popular in Sweden in the Payments category.
🥇 Most popular in Norway in the Payments category.
🥈 Second most popular in Finland in the Payments category.
⭐ 4th most popular in Italy in the Payments category.
⭐ 4th most popular in Austria in the Payments category.

🥇 Most popular in Russia in the Payments category.
🥇 Most popular in Brazil in the Payments category.
🥇 Most popular in Ukraine in the Payments category.
🥇 Most popular in the Czech Republic in the Payments category.
🥇 Most popular in Turkey in the Payments category.

Popularity by domain category

Determined by the number of sites in each category.

Visa is more popular among sites focused on online shopping, marketing and merchandising, and business, while Klarna is more commonly used on fashion and beauty sites.

Online Shopping

Marketing/Merchandising

Fashion/Beauty

Business

Travel

Internet Services

Software/Hardware

Sports

Health

Real Estate

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#15

#302

#340

#421

#522

Name

Rank

#1,095

#1,150

#1,492

#1,498

#1,573