Klarna
Klarna, Stockholm, SwedenKlarna is a Swedish payment service provider and licensed bank that specializes in Buy Now, Pay Later options for online and in-store purchases.
It enables users to pay in four interest-free installments every two weeks, pay in full within 30 days, or choose longer-term financing for up to 24 months with interest rates starting at 0%.
According to our data, Klarna is the 7th most popular online payment service on the web.
It has 5.2% of the online payment market share and is detected on 0.3% of all websites.
- 🏠 Website
- 🔗 Links
- 👨👩👦👦 Community
Wikipedia
Reddit💸 Pricing
📊 Rankings and Market Share
- Online Payments
- Rank: 7
- Market share: 5.2%
🏆 Klarna Awards
- 🥇 Most popular in Norway in the Online Payments category.
- 🥈 Second most popular in Sweden in the Online Payments category.
- 🥈 Second most popular in Finland in the Online Payments category.
- ⭐ 4th most popular in Austria in the Online Payments category.
- ⭐ 4th most popular in Greece in the Online Payments category.
- ⭐ 4th most popular in Portugal in the Online Payments category.
- ⭐ 5th most popular in the Netherlands in the Online Payments category.
- ⭐ 5th most popular in Italy in the Online Payments category.
- ⭐ 6th most popular in Germany in the Online Payments category.
- ⭐ 6th most popular in the United Kingdom in the Online Payments category.
⚡ Sites Using Klarna
We have data on 11,193 websites that use the Klarna online payment service. Here is a list of some of the top ranked ones.
The highest rated site using Klarna is 
pinterest.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | pinterest.com |
#15 | United States | English |
| 2 |  airbnb.com |
#340 | United States | English |
| 3 | #362 | Sweden | American English | |
| 4 | #421 | Japan | English | |
| 5 | #522 | English | ||
| 6 | #542 | France | French | |
| 7 |  freshworks.com |
#1,147 | American English | |
| 8 | #1,434 | United States | English | |
| 9 | #1,484 | Spain | European Spanish | |
| 10 | #1,786 | United States | American English | |
| 11 | #1,804 | United States | English | |
| 12 | #2,070 | United States | English | |
| 13 | #2,385 | English | ||
| 14 | #2,565 | American English | ||
| 15 | #2,831 | Spain | Spanish | |
| 16 | #2,880 | English | ||
| 17 | #2,894 | United States | American English | |
| 18 | #2,941 | English | ||
| 19 | #2,980 | United States | English | |
| 20 | #2,996 | English |
📈 Usage Statistics
Most of the sites that use Klarna:
- are located in Germany
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Klarna are from Germany, the United Kingdom, and the United States.
- Germany 17.8%
- United Kingdom 17.1%
- United States 9.6%
- Netherlands 7%
- Sweden 6.9%
- Italy 5.9%
- Spain 3.7%
- Norway 3.7%
- France 3%
- Other 25.3%
Most Klarna users speak English, German, or Dutch.
- English 45.6%
- German 17.6%
- Dutch 5.6%
- Swedish 5.5%
- Italian 4.8%
- Spanish 3.7%
- French 3.1%
- Norwegian 1.7%
- Greek 1.7%
- Other 10.7%
The Klarna online payment service is especially popular on .com, .de, and .co.uk top-level domains.
- .com 36.5%
- .de 12.2%
- .co.uk 9.8%
- .se 4.9%
- .nl 4.6%
- .it 3.4%
- .no 3.2%
- .fr 1.9%
- .at 1.7%
- Other 21.8%
The primary market segments for websites utilizing Klarna include online shopping, fashion and beauty, and marketing and merchandising.
- Online Shopping 47.5%
- Fashion/Beauty 13.2%
- Marketing/Merchandising 11%
- Business 7.5%
- Travel 3.1%
- Sports 2.3%
- Software/Hardware 1.8%
- Internet Services 1.7%
- Real Estate 1.5%
- Other 10.4%
🕵️ Similar Technologies
These are some of the best Klarna alternatives.
Shop Pay
Afterpay
Affirm🆚 Compare Alternatives
Compare Klarna to…
- 🕵️ Similar services
- ⭐ Market leaders
- 💡 More alternatives
- 🔎 All options
PayPal
Stripe
Visa💬 Frequently Asked Questions
What is the company behind Klarna?
Klarna is owned by Klarna Bank AB, headquartered in Stockholm, Sweden.
Which country uses Klarna the most?
The majority of Klarna users are from Germany.
Who uses Klarna?
According to our data, Klarna is used on thousands of sites, including such established ones as pinterest.com, airbnb.com, and hm.com.
How does Klarna stack up against the competition?
Klarna is a very popular online payment service, second only to 6 other online payment services we track.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,604,716 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.