Affirm

San Francisco, California, United States

Affirm is a Buy Now, Pay Later (BNPL) financial services platform that lets consumers split online and in-store purchases into scheduled installments.

It offers interest-free four-payment splits, longer monthly terms with APRs up to 36 percent, and transparent pricing with no late or hidden fees.

According to our data, Affirm ranks 22th among the online payment services we track.
It has 0.9% of the online payment market share and is detected on 0.06% of all websites.

Statistics based on 3.6M+ analyzed websites. About this data

💸 Pricing

Transaction fees 5.99% + $0.30

📊 Rankings and Market Share

🏆 Affirm Awards

⚡ Sites Using Affirm

We have data on 2,061 websites that use the Affirm online payment service. Here is a list of some of the top ranked ones.

The highest rated site using Affirm is walmart.com.

#WebsiteRankCountryLanguage
1 walmart.com #162 United States American English
2 target.com #190 American English
3 affirm.com #1,615 United States English
4 kayak.com #1,754 United States American English
5 razer.com #1,786 United States American English
6 poshmark.com #1,881 English
7 anker.com #2,579 American English
8 zwift.com #3,551 English
9 stubhub.com #3,717 United States American English
10 eufy.com #3,724 United States American English
11 overstock.com #3,799 United States English
12 sharkninja.com #6,046 United States English
13 ouraring.com #6,558 English
14 westerndigital.com #6,579 United States American English
15 coach.com #6,591 United States English
16 viagogo.com #6,684 Switzerland American English
17 simplilearn.com #6,749 United States English
18 netgear.com #6,951 American English
19 zennioptical.com #7,314 United States American English
20 net-a-porter.com #7,349 United Kingdom English

📈 Usage Statistics

Most of the sites that use Affirm:

Most of the sites using Affirm are from the United States and Canada.

  • United States 78.3%
  • Canada 6.8%
  • United Kingdom 2.5%
  • France 1.3%
  • Switzerland 0.9%
  • Australia 0.8%
  • Germany 0.7%
  • Hong Kong 0.6%
  • Ireland 0.5%
  • Other 7.6%

Most Affirm users speak English.

  • English 94.2%
  • German 0.9%
  • Spanish 0.9%
  • French 0.7%
  • Chinese 0.7%
  • Italian 0.3%
  • Japanese 0.3%
  • Portuguese 0.3%
  • Dutch 0.2%
  • Other 1.5%

The Affirm online payment service is especially popular on .com top-level domains.

  • .com 86%
  • .ca 2.5%
  • .net 1.3%
  • .co.uk 0.9%
  • .org 0.6%
  • .de 0.5%
  • .us 0.4%
  • .co 0.4%
  • .com.au 0.4%
  • Other 7%

The primary market segments for websites utilizing Affirm include online shopping, marketing and merchandising, and fashion and beauty.

  • Online Shopping 38.6%
  • Marketing/Merchandising 19.5%
  • Fashion/Beauty 8.9%
  • Business 6.4%
  • Travel 6.3%
  • Sports 3.2%
  • Health 2.6%
  • Education/Reference 2%
  • Entertainment 1.8%
  • Other 10.7%

🕵️ Similar Technologies

These are some of the best Affirm alternatives.

RankName
2
Shop Pay
Ottawa, Ontario, Canada

A Shopify-exclusive accelerated checkout and payment method that lets customers save their billing, shipping, and payment information to complete orders quickly on Shopify stores and in the Shop app.

Free$$$
7
Klarna
Stockholm, Sweden

A Swedish payment service provider and licensed bank that specializes in Buy Now, Pay Later options for online and in-store purchases.

$$$
18
Afterpay
Melbourne, Victoria, Australia

A buy-now-pay-later payment service that lets shoppers split purchases into installment plans at checkout both online and in stores without interest if payments are made on time.

$$$
33
Zip
Sydney, Australia

A "buy now, pay later" payment service that operates in Australia, New Zealand, and the United States.
38
Sezzle
Minneapolis, Minnesota, United States

A payment processing platform that enables shoppers to "Buy Now, Pay Later" with interest-free installment plans.

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💬 Frequently Asked Questions

Where is Affirm's headquarters?

Affirm is located in San Francisco, California, United States.

Which country uses Affirm the most?

The majority of Affirm users are from the United States.

Who uses Affirm?

According to our data, Affirm is used on thousands of sites, including such established ones as walmart.com, target.com, and kayak.com.

How does Affirm compare to its competitors?

Affirm is a fairly popular online payment service, ranking ahead of 114 other online payment services we track.

What are the alternatives to Affirm?

Alternatives and possible competitors to Affirm may include Shop Pay, Klarna, and Afterpay.

🗃️ About This Data