Afterpay

Afterpay, Melbourne, Victoria, Australia

Afterpay is a buy-now-pay-later (BNPL) payment service that lets shoppers split purchases into installment plans at checkout both online and in stores without interest if payments are made on time.

It offers "Pay in 4" plans generally over six weeks with automatic debit from a linked card, optional longer monthly plans for larger purchases, instant approval decisions without traditional credit checks, and app-based payment management with reminders.

According to our data, Afterpay ranks 18th among the online payment services we track.
It has 1.7% of the online payment market share and is detected on 0.1% of all websites.

Statistics based on 3.6M+ analyzed websites. About this data

💸 Pricing

Transaction fees 4-6% + $0.30

📊 Rankings and Market Share

🏆 Afterpay Awards

⚡ Sites Using Afterpay

We have data on 3,676 websites that use the Afterpay online payment service. Here is a list of some of the top ranked ones.

The highest rated site using Afterpay is cash.app.

#WebsiteRankCountryLanguage
1 cash.app #1,086 United States English
2 puma.com #1,434 United States English
3 victoriassecret.com #1,644 English
4 tommy.com #1,804 United States English
5 levi.com #2,266 United States American English
6 primor.eu #2,831 Spain Spanish
7 fashionnova.com #2,880 English
8 ugg.com #2,894 United States American English
9 cottonon.com #3,831 Australia English
10 anthropologie.com #5,489 United States English
11 afterpay.com #5,536 Australia American English
12 ray-ban.com #6,357 Italy American English
13 coach.com #6,591 United States English
14 zennioptical.com #7,314 United States American English
15 delonghi.com #7,445 American English
16 officeworks.com.au #7,751 Australia Australian English
17 bigw.com.au #8,386 Australia Australian English
18 heydude.com #8,488 United States English
19 target.com.au #8,627 Australia Australian English
20 callie.com #9,068 English

📈 Usage Statistics

Most of the sites that use Afterpay:

Most of the sites using Afterpay are from Australia, the United States, and the United Kingdom.

  • Australia 44.2%
  • United States 20.4%
  • United Kingdom 14.1%
  • New Zealand 11%
  • Canada 3.4%
  • Netherlands 1.6%
  • China 0.5%
  • Germany 0.5%
  • France 0.4%
  • Other 3.9%

Most Afterpay users speak English.

  • English 97.3%
  • Dutch 0.9%
  • Spanish 0.3%
  • German 0.3%
  • French 0.2%
  • Chinese 0.2%
  • Japanese 0.2%
  • Italian 0.1%
  • Portuguese 0.08%
  • Other 0.4%

The Afterpay online payment service is especially popular on .com, .com.au, and .co.nz top-level domains.

  • .com 55.1%
  • .com.au 24.7%
  • .co.nz 6.7%
  • .co.uk 5.5%
  • .ca 1.4%
  • .co 1.2%
  • .nl 1%
  • .net 0.4%
  • .us 0.3%
  • Other 3.7%

The primary market segments for websites utilizing Afterpay include online shopping, fashion and beauty, and marketing and merchandising.

  • Online Shopping 50.4%
  • Fashion/Beauty 20.9%
  • Marketing/Merchandising 8.6%
  • Business 5.4%
  • Sports 2.2%
  • Entertainment 1.3%
  • Provocative Attire 1.1%
  • Health 1%
  • Internet Services 1%
  • Other 8.1%

🕵️ Similar Technologies

These are some of the best Afterpay alternatives.

RankName
2
Shop Pay
Ottawa, Ontario, Canada

A Shopify-exclusive accelerated checkout and payment method that lets customers save their billing, shipping, and payment information to complete orders quickly on Shopify stores and in the Shop app.

Free$$$
7
Klarna
Stockholm, Sweden

A Swedish payment service provider and licensed bank that specializes in Buy Now, Pay Later options for online and in-store purchases.

$$$
22
Affirm
San Francisco, California, United States

A Buy Now, Pay Later financial services platform that lets consumers split online and in-store purchases into scheduled installments.

$$$
33
Zip
Sydney, Australia

A "buy now, pay later" payment service that operates in Australia, New Zealand, and the United States.
38
Sezzle
Minneapolis, Minnesota, United States

A payment processing platform that enables shoppers to "Buy Now, Pay Later" with interest-free installment plans.

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Afterpay?

Afterpay is owned by Afterpay Limited, headquartered in Melbourne, Victoria, Australia.

Which country uses Afterpay the most?

The majority of Afterpay users are from Australia.

Who uses Afterpay?

According to our data, Afterpay is used on thousands of sites, including such established ones as cash.app, puma.com, and tommy.com.

How does Afterpay compare to its competitors?

Afterpay is a fairly popular online payment service, ranking ahead of 118 other online payment services we track.

What are the alternatives to Afterpay?

Alternatives and possible competitors to Afterpay may include Shop Pay, Klarna, and Affirm.

👉 See Also

🗃️ About This Data