Afterpay
Afterpay, Melbourne, Victoria, AustraliaAfterpay is a buy-now-pay-later (BNPL) payment service that lets shoppers split purchases into installment plans at checkout both online and in stores without interest if payments are made on time.
It offers "Pay in 4" plans generally over six weeks with automatic debit from a linked card, optional longer monthly plans for larger purchases, instant approval decisions without traditional credit checks, and app-based payment management with reminders.
According to our data, Afterpay ranks 18th among the online payment services we track.
It has 1.6% of the online payment market share and is detected on 0.1% of all websites.
It appears on 2.1% of all websites in New Zealand, 1.6% in Australia, and 0.2% in the United States.
- 🏠 Website
💸 Pricing
📊 Rankings and Market Share
- Online Payments
- Rank: 18
- Market share: 1.6%
🏆 Afterpay Awards
- ⭐ 4th most popular in New Zealand in the Online Payments category.
- ⭐ 5th most popular in Australia in the Online Payments category.
- 🔥 14th most popular in the United States in the Online Payments category.
- 🔥 14th most popular in Canada in the Online Payments category.
- 🔥 16th most popular in the United Kingdom in the Online Payments category.
⚡ Sites Using Afterpay
We have data on 4,422 websites that use the Afterpay online payment service. Here is a list of some of the top ranked ones.
The highest rated site using Afterpay is puma.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #1,620 | United States | English | |
| 2 | #2,153 | United States | English | |
| 3 |  cash.app |
#2,449 | United States | English |
| 4 | #3,750 | United States | English | |
| 5 | #3,756 | United States | English | |
| 6 | #5,946 | Italy | American English | |
| 7 | #6,249 | United States | American English | |
| 8 | #6,346 | New Zealand | English | |
| 9 | #6,568 | United States | English | |
| 10 | #6,734 | Australia | Australian English | |
| 11 | #6,743 | Spain | Spanish | |
| 12 | #6,901 | United States | English | |
| 13 | #7,363 | United States | English | |
| 14 | #7,621 | United States | American English | |
| 15 | #7,746 | United States | American English | |
| 16 | #7,968 | United Kingdom | British English | |
| 17 | afterpay.com |
#8,172 | Australia | American English |
| 18 | #8,223 | Australia | English | |
| 19 | #8,624 | United States | English | |
| 20 | #8,979 | Australia | English |
📈 Usage Statistics
Most of the sites that use Afterpay:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Afterpay are from the United States, Australia, and the United Kingdom.
- United States 39.8%
- Australia 32.9%
- United Kingdom 10.4%
- New Zealand 8.8%
- Canada 3.3%
- Netherlands 1.2%
- China 0.4%
- Germany 0.3%
- Hong Kong 0.3%
- Other 2.6%
Most Afterpay users speak English.
- English 97.2%
- Dutch 0.9%
- Spanish 0.4%
- German 0.3%
- French 0.2%
- Italian 0.2%
- Japanese 0.2%
- Portuguese 0.09%
- Chinese 0.09%
- Other 0.4%
The Afterpay online payment service is especially popular on .com, .com.au, and .co.nz top-level domains.
- .com 54.4%
- .com.au 24.6%
- .co.nz 7%
- .co.uk 5.5%
- .ca 1.4%
- .co 1.2%
- .nl 0.9%
- .net 0.4%
- .nz 0.3%
- Other 4.3%
The primary market segments for websites utilizing Afterpay include online shopping, fashion and beauty, and marketing and merchandising.
- Online Shopping 50.1%
- Fashion/Beauty 20.5%
- Marketing/Merchandising 9%
- Business 5.9%
- Sports 2.3%
- Health 1.2%
- Entertainment 1.2%
- Software/Hardware 1%
- Provocative Attire 1%
- Other 7.8%
🕵️ Similar Technologies
These are some of the best Afterpay alternatives.
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💬 Frequently Asked Questions
What is the company behind Afterpay?
Afterpay is owned by Afterpay Limited, headquartered in Melbourne, Victoria, Australia.
Which country uses Afterpay the most?
The majority of Afterpay users are from the United States.
Who uses Afterpay?
How does Afterpay compare to its competitors?
Afterpay is a fairly popular online payment service, ranking ahead of 120 other online payment services we track.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,009,087 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.