🆚 Looker Studio vs. Tableau

Compare technologies based on real-world usage data *

📈 Tableau is twice as popular as Looker Studio.
🌎 Tableau is more popular in the United States, Vietnam, and Australia.
🌍 Looker Studio is more popular in Singapore, the Netherlands, and India.

Looker Studio

Tableau

Type

Business intelligence software

About

Looker Studio is a business intelligence tool for data visualization and reporting from Google.

Tableau is a visual analytics platform used for data analysis and business intelligence.

Headquarters

Mountain View, California, United States

San Francisco, California, United States

Website

cloud.google.com/looker-studio

tableau.com #4,566

Pricing

Free version ✔️Self-service business intelligence

Looker Studio Pro$9/user/project/month

Free version ❌

TableauTableau Creator$75/user/month
Tableau Explorer$42/user/month
Tableau Viewer$15/user/month

EnterpriseEnterprise Creator$115/user/month
Enterprise Explorer$70/user/month
Enterprise Viewer$35/user/month

Popularity

Determined by the number of sites using each technology.

The Tableau BI tool is 1.8 times more popular than Looker Studio.

Total websites

Market share

Popularity by country

Determined by the number of sites detected from each country.

Tableau is more popular in the United States, Vietnam, and Australia, while Looker Studio is more popular in Singapore, the Netherlands, and India.

United States

Singapore

Vietnam

Australia

United Kingdom

Netherlands

India

Thailand

Colombia

Belgium

Awards

🥇 Most popular in Singapore in the BI category.
🥇 Most popular in India in the BI category.
⭐ 4th most popular in the United States in the BI category.

🥇 Most popular in the United States in the BI category.
🥇 Most popular in Vietnam in the BI category.
🥈 Second most popular in Australia in the BI category.
🥈 Second most popular in the United Kingdom in the BI category.

Popularity by domain category

Determined by the number of sites in each category.

Tableau is more popular among sites focused on education and reference, business, and government and military, while Looker Studio is more commonly used on software and hardware, and online shopping sites.

Education/Reference

Business

Government/Military

Non-Profit/Advocacy/NGO

Health

Finance/Banking

Marketing/Merchandising

Public Information

Travel

Internet Services