🆚 Magento vs. Wix eCommerce

Compare technologies based on real-world usage data *

📈 Magento is as popular as Wix eCommerce.
🌍 Magento is more popular in the United Kingdom, Germany, and the Netherlands.
🌎 Wix eCommerce is more popular in the United States, Australia, and Canada.

Magento

Wix eCommerce

Type

E-commerce platform

About

Magento is a popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018.

It supports multi-store management, multi-source inventory, advanced SEO tools, promotional pricing, and integration with various payment gateways.

Wix eCommerce is an online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing.

It provides 500+ e-commerce website templates, supports 80+ payment gateways, automated tax calculations, and advanced shipping options, including real-time carrier rates and label printing.

Headquarters

San Jose, California, United States

Tel Aviv, Israel

Website

developer.adobe.com/open/magento

wix.com #1,300

Pricing

Free ✔️Open source

Free version ❌

Core$17/month

Business$36/month

Business Elite$159/month

Popularity

Determined by the number of sites using each technology.

The Magento e-commerce platform is as popular as Wix eCommerce.

Total websites

Market share

E-Commerce

Popularity by country

Determined by the number of sites detected from each country.

Magento is more popular in the United Kingdom, Germany, and the Netherlands, while Wix eCommerce is more popular in the United States, Australia, and Canada.

United States

United Kingdom

Germany

Netherlands

France

Australia

Canada

Italy

Brazil

Japan

Awards

🥈 Second most popular in the Netherlands in the E-Commerce category.
🥈 Second most popular in Serbia in the E-Commerce category.
🥉 Third most popular in the United Kingdom in the E-Commerce category.
🥉 Third most popular in Austria in the E-Commerce category.
🥉 Third most popular in Sweden in the E-Commerce category.

🥉 Third most popular in Canada in the E-Commerce category.
🥉 Third most popular in Switzerland in the E-Commerce category.
🥉 Third most popular in Mexico in the E-Commerce category.
🥉 Third most popular in Israel in the E-Commerce category.
🥉 Third most popular in New Zealand in the E-Commerce category.

Popularity by domain category

Determined by the number of sites in each category.

Magento is more popular among sites focused on online shopping, marketing and merchandising, and business, while Wix eCommerce is more commonly used on education and reference, entertainment, and travel sites.

Online Shopping

Marketing/Merchandising

Business

Fashion/Beauty

Sports

Education/Reference

Health

Software/Hardware

Real Estate

Internet Services